Justin Poulter
@justinpoulter
I create illustration-led brand campaigns, editorial visuals, and creative direction for global clients.
What I'm looking for
I create visual campaigns, editorial illustration, and brand design for global clients including Nike, Google, Levi’s, Red Bull, and National Geographic.
Through my freelance practice and representation with Jelly London, I bring illustration, design, and storytelling together to help brands communicate complex ideas through striking visuals and clear creative direction. I've worked across branding, animation, advertising, and editorial projects with agencies including Wieden + Kennedy, Droga5, BBH, Ogilvy, and Saatchi & Saatchi.
As Co-Founder and Creative Director of Salad Valley Hats, I develop creative direction, graphic design, ideation, and artworking.
I’ve also led teams as Head of Illustration & Typography at Am I Collective, where I oversaw 15 illustrators and graphic designers, worked directly with clients, and mentored interns. I teach illustration and lettering for book covers through Domestika and create licensed children’s-book illustrations for Hachette Book Group.
Experience
Work history, roles, and key accomplishments
I am part of a team of freelance illustrators working on children's books for New York Times best selling author Mo Willem. The work requires creating new illustrations using existing characters while making sure they have the exact likeness to how they have previously been drawn.
Worked as Co-Founder and Creative Director at Salad Valley Hats.
In this course, I teach students how to incorporate both lettering and illustration into a single captivating composition for a book cover. Discover the power of the two art forms combined and design striking works of art using Procreate and Adobe Illustrator.
I am signed as a represented artist to Jelly London. The team at Jelly act as my agents and producers for all freelance work I take on within the United kingdom and Europe.
As well as creating visuals for some of the worlds biggest brands I can offer art and design direction on branding, animation and advertising projects.
Some brands I have worked with include; National Geographic, Google, Danone, Bud Light, Vans, Levis, Nike, Coca Cola, Jamesons, Time Out New York, Knorr Foods, Youtube, Little White Lies, Bacardi, Delta Airlines, Red Bull, Uber, The Webby Awards a
I am signed as a represented artist to Snyder New York. The team at Snyder act as my agents and producers for all freelance work I take on within the United States of America.
I joined the small team at Muti for half a year as a senior designer and illustrator. Here I worked on editorial, advertising and product based illustration and design projects.
At Am I Collective I oversaw and was responsible for the work fifteen illustrators and graphic designers. I also dealt directly with the clients, seeing their specific needs were met and relaying feedback to my team. Part of this role also required me to mentor and train interns fresh out of art and design colleges.
I was hired as a junior designer at the internationally renowned design studio Ilovedust. This is where I cut my teeth working on brands like Nike, Jordon, Reebok, MTV, VH1, Karl Lagerfeld, Khiels, Brisk etc. The time I spent here was a valuable experience which helped me develop into a confident mid-weight illustrator and designer.
After graduating from college, I set up a studio with a fellow student and almost immediately began receiving work from local and international advertising agencies and magazines. The attension we received early on was partly due to the award we were given for the Best Design Stand at the South African Design Indaba, which we were commissioned to do by the Cape Peninsula University of Technology.
Education
Degrees, certifications, and relevant coursework
D&AD Masterclass
Build a Brand with JKR
2019 - 2019
Transform insight into strategy to build a successful new brand
During this one-day session, leading brand design agency Jones Knowles Ritchie (JKR) will lift the lid on designing brands from the idea out. You’ll learn how to interrogate a client brief, gather cultural, consumer and category insights and define clear brand strategies to drive brand growth, build brand distinctiveness and create b
University of the Arts London
Short Course, Creative Direction
2019 - 2019
This course will teach students from a range of backgrounds including Fashion, Architecture and Advertising, how to become Creative Directors.
D&AD Masterclass
Masterclass, Brand Design
2019 - 2019
Attended a masterclass on building a brand with JKR, learning to transform insights into strategy and design distinctive brands.
Cape Peninsula University of Technology
National Diploma, Communication Design
2005 - 2008
✔ Communication Design
✔ Design Techniques
✔ Graphic Design Drawing
✔ History of Art and Design
✔ Professional Graphic Design Practice
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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