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Jurakhon Odinaev

@jurakhonodinaev

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Chief Marketing Officer at Unidata who built its AI-data brand and GTM funnel, reaching #1 visibility across the CIS.

Vietnam

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At Unidata, I built the brand and positioning from zero in the AI-data market, shaping its messaging, value proposition and visual presence. I also built the marketing function and GTM funnel, reaching 3x YoY growth.

At Vizbl, I led a five-person marketing team and worked with the founders on GTM decisions. I audited the funnel and positioning, identified a product-led growth misfit, and recommended a switch to sales-led growth.

At Easy CPA, I built a partner network of about 2,000 affiliates and developed the brand and partner onboarding around it. I also built product and tooling to support the network.

At Grissli, I built and led the marketing team from zero and delivered about 14x revenue growth over three years. Earlier, I worked on SEO and PPC campaigns, e-commerce, and technical SEO audits.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Vizbl

Feb 2026 - Mar 2026 (1 month)

Led a marketing team of 5 and worked directly with founders on GTM decisions. Audited GTM end to end, identified a product-led growth misfit, and recommended a switch to sales-led growth.

GTM Strategy Brand Positioning Customer Development SEO Funnel Analysis

Chief Marketing Officer

Unidata

Sep 2023 - Jul 2025 (1 year 10 months)

Built and led a marketing team of 10, owning a ~$700K annual budget. Built the brand, positioning, and GTM funnel from zero, reaching #1 website visibility in CIS and 3x YoY growth.

Brand Strategy Positioning GTM Strategy Team Leadership Budget Management SEO GEO AEO Demand Generation

Founder

Easy CPA

May 2019 - Oct 2022 (3 years 5 months)

Built a partner network from the ground up to ~2,000 affiliates through a partner-led distribution model. Built the brand, product, and tooling to support the network and its partners.

Affiliate Marketing Partnership Development Brand Building Product Development

Head of Marketing

Grissli

Feb 2017 - Jun 2020 (3 years 4 months)

Built and led a marketing team of 6 from zero, delivering ~14x revenue growth over three years. Managed a marketing budget of ~$300K per month, optimizing spend for ROI.

Team Leadership Performance Marketing Budget Management ROI Optimization Revenue Growth