At Philip Morris International, I created geo models to define expansion geographies and infrastructure requirements, integrating density modeling into the go-to-market strategy. I led the project from inception to delivery as the core scientist, aligning input from commercial managers, data scientists, the COO, and product leadership.
I also developed consumer segmentation and journey models to help commercial teams tailor actions for retention and lead conversion. I designed data products for commercial and operations teams, including a single source of data for RRP products with data pipelines and process automation.
At Expertis, I co-founded a start-up studio focused on technology innovation in finance and e-commerce, and developed platforms including algorithmic trading, peer-to-peer lending, and B2B hospitality commerce. Earlier, at HiTo, I created the R&D division and developed analytic products; at MABE, I guided financial reporting automation across 17 countries.
