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Julia Brandsdorfer

@juliabrandsdorfer

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Product Designer at Personetics who designed B2B fintech experiences from research through implementation.

United States

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At Personetics, I designed B2B fintech experiences from ideation through implementation, turning product requirements into wireframes, interactive prototypes, and high-fidelity UI designs in Figma.

I used existing design systems to add app functionality for clients. User research, stakeholder interviews, usability testing, and A/B testing helped inform design decisions around user needs.

At Won J. You Studios, I owned the end-to-end design process for early-stage digital products, translating concepts into UX flows, prototypes, and pixel-perfect designs.

At Asobu, I developed industrial design concepts and redesigned website assets. I also launched and managed the company’s TikTok Shop, generating $90.4K in sales.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing & Industrial Designer

Current

Asobu

Jan 2026 - Present (10 months)

Launched and managed the company's TikTok Shop, generating $90.4K in sales and 2,118 orders. Managed social media strategy for TikTok and Instagram, increasing video views by 195.1% and profile views by 34.4%.

TikTok Shop Social Media Strategy Content Creation Affiliate Marketing Industrial Design Sketching Ideation Web Design Visual Design

Data Specialist & AI Trainer

BeamUp

Jan 2025 - Jan 2026 (1 year)

Annotated floor layout plans for security devices to support AI training. Prepared Rhino floor plan files by cleaning and organizing complex layouts for efficient data labeling.

Data Annotation Rhino File Preparation Data Standardization AI Training

UX Designer

Personetics

Jan 2025 - Dec 2025 (11 months)

Led end-to-end product design from ideation through implementation, creating wireframes, interactive prototypes, and high-fidelity UI designs in Figma. Conducted user research, stakeholder interviews, and competitive analysis.

Figma Wireframing Prototyping User Research Usability Testing A B Testing Design Systems B2B Product Design

UX/UI Designer

Won J. You Studios

Jan 2023 - Dec 2023 (11 months)

Translated concepts into wireframes and high-fidelity mockups, collaborating with internal teams and presenting design decisions to stakeholders. Owned end-to-end design process for early-stage digital products.