Open to opportunities

Julia Bezerra

@juliabezerra

Message

I build beauty portfolios and launches that connect product innovation, marketing, and measurable growth.

Brazil

Message

What I'm looking for

I'm looking to lead product, portfolio, innovation, or digital growth initiatives where I can connect consumer insights, technical development, and performance data to build scalable beauty, wellness, or consumer products.

At Amantikir Origem Natural, I lead end-to-end product development, portfolio strategy, and launches across beauty and wellness. I connect consumer insights, formulation, claims, pricing, packaging, and PLM governance to create scalable products.

I've delivered 16 new products in six months, accelerated stalled innovation projects, and generated performance results including 7.38 ROAS and a 3.59% e-commerce conversion rate. My experience spans entrepreneurship at Capim Cosméticos, cosmetic development consulting, digital marketing, e-commerce, and chemistry-led R&D.

Experience

Work history, roles, and key accomplishments

Current

Marketing, Product and Inovation Specialist

Current

Amantikir Origem Natural

Mar 2025 - Present (1 year 6 months)

Led end-to-end product development, from strategic conception, financial viability, and demand analysis through to launch, ensuring focus on value creation and scalability;

Strategic portfolio and lifecycle management (PLM), monitoring multiple segments and applying Product Lifecycle Management methodologies to drive growth, extensions, maturity, and product discontinuation;

Structuring and stra

Product Development Portfolio Management PLM Pricing Strategy Market Analysis KPI Analysis Digital Marketing ROAS Campaign Management

Product Analyst

Amantikir Origem Natural

Sep 2023 - Mar 2025 (1 year 6 months)

Accelerated the innovation pipeline, delivering 16 new products in 6 months by unlocking stalled projects and significantly reducing time-to-market;

Developed regulatory-compliant labeling copy in line with ANVISA requirements, while ensuring strategic and clear product communication;

Increased execution capacity within the innovation function by reorganizing decision-making flows and integratin

Product Development Regulatory Compliance ANVISA Supplier Management Agile KPI Analysis Packaging Design

Capim Cosméticos Entrepreneur

Capim Cosméticos

Dec 2019 - Sep 2023 (3 years 9 months)

Entrepreneurial experience in natural product development, leading the full innovation cycle end-to-end, from lab formulation to point of sale;

Led cosmetic product development, including formulation, testing, quality control, and regulatory compliance;

Built and positioned a consumer-centric brand, defining identity, value proposition, and portfolio strategy;

Designed and executed digital stra

Product Development Formulation Quality Control Regulatory Compliance Brand Building Digital Marketing Digital Commerce Operations Management Supply Chain Customer Experience

Cosmetic Developing Consultant

FAPESP

Jul 2021 - Nov 2021 (4 months)

Cosmetic product development consulting using innovative raw materials, with a focus on natural formulations, combined with market studies and consumer interviews to support the development of a startup business model accelerated through the PIPE–FAPESP program.

Cosmetic Product Development Natural Product Formulation Market Research Startup Consulting

Intern

Buckman

Jan 2018 - Dec 2019 (1 year 11 months)

2018 – Sales
Product supply chain traceability project for chemical solutions used in the pulp industry, aimed at process optimization, cost reduction, improved implementation, and market share growth.

2019 – R&D
Worked on multiple chemical product development projects for the pulp industry, focusing on biocatalysis, wet strength, and cooking acceleration. Responsibilities included:

Literature r