Juhyun Kwon
@juhyunkwon
I lead measurement products that improve media planning, reporting, and business growth.
United StatesWhat I'm looking for
At Ovative Group, I own portfolio strategy for EMRge’s Modern MMM+ and Predictive Planning products, influencing $33M+ in annual media investment across 20 clients. I lead product owners and a cross-functional team of data scientists, data engineers, and full-stack engineers while prioritizing roadmap decisions through RICE, client interviews, and Bayesian MMM tradeoffs.
Previously at Albertsons Media Collective, I defined ad-tech measurement vision and owned reporting capabilities that improved customer satisfaction by 25%, reduced manual reporting time by 20%, and improved accuracy by 30%. I also built strategy and commercialization recommendations for a health-industry business line projected to generate $10M in incremental revenue.
Experience
Work history, roles, and key accomplishments
Product Director, EMRge (Modern MMM+, Predictive Planning)
Ovative Group
Jul 2025 - Present (1 year 2 months)
Owns portfolio strategy for measurement and modeling products, influencing $33M+ in annual media investment across 20 clients. Manages a cross-functional team of 10+ and drives feature prioritization using RICE scoring and Bayesian MMM methodology.
Education
Degrees, certifications, and relevant coursework
New York University
Master of Business Administration, Tech and Product Management & Strategy
Pursuing a Master of Business Administration with a focus on Tech and Product Management & Strategy at NYU Stern School of Business.
University of Washington
Certificate, Data Analytics
Completed a Certificate in Data Analytics, covering data modeling with Python, SQL, and R, data mining, and data visualization with PowerBI.
University of Minnesota - Twin Cities
Bachelor of Science, Marketing and Management Information Systems
Earned a Bachelor of Science in Business with a focus on Marketing and Management Information Systems.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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