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Juan Sebastian Morales Salazar

@juansebastianmorales

Web Designer & Digital Project Lead. WordPress, headless CMS and AI workflows. Open to remote web, project and product roles.

Colombia

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What I'm looking for

Looking for remote roles in web design, digital project management and product. Open to full-time, part-time or freelance work, from USD 20/hour. I bring hands-on WordPress and headless CMS experience, content operations at scale and clear stakeholder communication. English and Spanish.

I design and launch websites that load fast and convert. For 6+ years I've worked on WordPress and headless CMS projects (Strapi, Builder.io), from Figma wireframes to launch, keeping the people involved aligned along the way.

Some results: took a site from an E to an A performance score and cut its load time from 12.4 to 1.3 seconds; helped bring in 400 extra monthly leads through redesigned sites and landing pages; built a pricing page that adapts to currency and billing frequency for global sales.

I also lead content operations and digital projects: localization into 19 languages (Crowdin, Tolgee), Jira, and day-to-day coordination with multidisciplinary teams and stakeholders. I use AI tools like Claude Code, Cursor and MCP to speed up delivery.

Open to remote web design, digital project management and product roles. Based in Colombia; I work in English and Spanish.

Experience

Work history, roles, and key accomplishments

Current

Content Operations Lead

Current

Holafly

Aug 2023 - Present (3 years 3 months)

Lead content operations and web projects for Holafly's eSIM site.
- Run localization from English into 19 languages (Crowdin, Tolgee).
- Manage digital projects in Jira with multidisciplinary teams and stakeholders.
- Work with WordPress, Builder.io, Strapi, Shopify and Looker Studio.
- Contribute to product expansion decisions.

Jira Builder.Io Crowdin Project Management Strapi Shopify Looker WordPress Stakeholder Management

Senior Webmaster

Clientify

Jul 2024 - Nov 2025 (1 year 4 months)

Rediseño de Identidad Digital: Lideré la transición estética y funcional del sitio corporativo, asegurando consistencia visual y técnica tras la actualización de las guías de marca.

Arquitectura de Datos Avanzada: Diseñé e implementé sistemas de Custom Post Types (CPTs) y plantillas dinámicas, centralizando la gestión de contenidos y escalando la eficiencia operativa del equipo.

Ingeniería de Co

Webmaster & UX Designer

H2A GROUP

Apr 2022 - Apr 2024 (2 years)

Flujo de Diseño UX/UI: Creación de wireframes y prototipos de alta fidelidad en Figma previos a la maquetación en Elementor, garantizando una experiencia de usuario optimizada desde la fase de concepto.

Optimización de Embudo de Ventas: Rediseñé sitios estratégicos logrando un incremento en la adquisición de 400 leads mensuales mediante la mejora del engagement.

Excelencia en Performance: Transf

WebMaster

TRACK Colombia

Feb 2021 - Sep 2022 (1 year 7 months)

Maintained websites on WordPress, uploaded content to major sites such as Grupo Nutresa and Club Maestros de Corona. Created virtual catalogs for brands such as Azzorti and Livva. Created email templates using HTML and CSS.

Diseñador web

PAM Bikes

Mar 2022 - May 2022 (2 months)

Designed a website for a high-performance Spanish athlete using WordPress with Elementor and styling with CSS. Increased the athlete's online visibility, resulting in a 10% increase in enrollment to his cycling school in the first two months.

Diseñador de sitios web

SLASH//SLASH

Aug 2021 - Dec 2021 (4 months)

Designed and implemented websites. Optimized client knowledge processes by implementing a brief form and a Gantt chart format for process monitoring.

Diseñador de páginas web (Freelancer)

Librería Árbol de Libros

Aug 2020 - Feb 2021 (6 months)

Created a website from scratch and implemented a scheduling system. The website was very helpful for the bookstore, resulting in a 20% increase in sales in the first 4 months and increased engagement on social media.

Diseñador de páginas web (Freelancer)

RP Latam

Oct 2020 - Dec 2020 (2 months)

Created a landing page on WordPress with CSS styles for a campaign between RP Latam and Alpina, aimed at recognizing women's work in daily life. The campaign had over 400 registered women and more than 300 women attended the live event with Natalia Ponce de León.

We created a landing page where they could register or nominate someone who deserved to be recognized in this way to show their work in

Diseñador de páginas web (Freelancer)

Dona tu Copago

Sep 2020 - Dec 2020 (3 months)

Creation of a website for the initiative of Dr. Carolina Soto Salazar.

An appointment scheduling system was created with each of the professionals who are part of this initiative.

Consultor de Web Design y Social Media (Freelancer)

NYHDA

Oct 2019 - Jun 2020 (8 months)

NYHDA Website Designer and Community Manager. We create a social media strategy in order to increase your online presence.

* Design and maintenance of the website.
* Design, implementation and control of advertising campaigns.
* Social networks.

Auxiliar de back office

Escuela Colombiana de Ingeniería Julio Garavito

Mar 2018 - Dec 2019 (1 year 9 months)

Organization of the logistics of events with an approximate attendance between 100 and 2000 people, leading approximately 60 logistics people.
I lead the logistics of the local promotion, organizing transportation and the person who will do the promotion at the school.
The university has immersion agreements with different schools. I am in charge of the entire registration process for each of the