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Juan Pablo CasadoJC
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Juan Pablo Casado

@juanpablocasado

Product Engineer at Travel Smarter, built its travel loyalty platform from zero to paying users.

Spain
Message

At Travel Smarter, I built approximately 99% of a travel loyalty platform as its founding engineer and CTO, taking it from zero to a live product with paying subscribers. I migrated the Next.js monolith to a separate frontend and NestJS backend, and I'm building its iOS app in React Native, Expo, and TypeScript.

For Brightlily AI, I developed ConversaWith, a multi-tenant chatbot platform with real-time chat, RAG, and tools for managing leads, bookings, and analytics. I also worked on Bella, a Spanish-first assistant for aesthetic treatments and clinic discovery in Peru.

For Scotspeed, I architected a Python system managing more than €3M in annual GMV across eBay, Amazon, and Shopify, with automated fulfillment for more than 10,000 monthly orders. The work cut operational overhead by 50% while the business grew from €1M to €3M.

Earlier, at I2B Technologies, I led an eight-person cross-functional team, grew organic traffic from zero to more than 50,000 monthly sessions in the first year, and managed an annual €500k+ budget across Google Ads and Meta. My marketing engineering background helps me connect product decisions to acquisition, conversion, and business needs.

Experience

Work history, roles, and key accomplishments

Travel Smarter logoTS
Current

CTO & Founding Engineer

Travel Smarter

Jun 2025 - Present (1 year 4 months)

Built approximately 99% of the product as the main and, today, only developer: architecture, frontend, backend, data model and integrations. Launched in January 2026 with 2,000 registered users and 150 paying subscribers on a $99 annual plan; the platform supported $150k in investment.

SE
Current

Freelance Software & AI Engineer

Self Employed

Jan 2021 - Present (5 years 9 months)

Provided freelance software and AI engineering services to clients in the UK, EU, Middle East and Latin America, including AI product development, e-commerce automation, and analytics solutions.

IT

Content & SEO/SEM Manager

I2B Technologies

Jan 2017 - Jan 2021 (4 years)

Led an 8-person cross-functional team; grew organic traffic from 0 to 50,000 monthly sessions in year one; managed a €500k+ annual budget across Google Ads and Meta; moved the company to a modern MarTech stack.

Education

Degrees, certifications, and relevant coursework

University of Bologna logoUB

University of Bologna

Master's, Digital Humanities

2021 - 2023

Master's in Digital Humanities from the University of Bologna from 2021 to 2023.

Pontificia Universidad Católica de Chile logoPC

Pontificia Universidad Católica de Chile

BA, Journalism and Hispanic Literature

2009 - 2015

BA in Journalism and Hispanic Literature from Pontificia Universidad Católica de Chile from 2009 to 2015.

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