Juan Jose Baez B
@juanjosebaezb
I build visual narratives and digital campaigns for institutions, brands, and culture-led products.
Dominican RepublicWhat I'm looking for
I manage digital communication strategy for the Office of the First Lady of the Dominican Republic, shaping social campaigns, design, content, media relations, and analytics for First Lady Raquel Arbaje.
I also founded This Side Up Store, where I create illustrated scarves and textile collections inspired by Dominican flora, fauna, and culture. My work has included exclusive scarf designs for Marmotech and DP World.
Across Pyxis Digital Agency, Empresas Imer, and Blue Mall Santo Domingo, I’ve led branding, advertising, visual identity, editorial design, PR, and creative campaigns for public institutions, luxury brands, NGOs, and private companies.
Experience
Work history, roles, and key accomplishments
Head of Digital Communications
Office of the First Lady of the Dominican Republic
Jan 2020 - Present (6 years 8 months)
Manages the digital communication strategy for the First Lady, including social campaigns, content supervision, media relations, and analytics.
Education
Degrees, certifications, and relevant coursework
Istituto Europeo di Design
Master, Editorial Design
Master in Editorial Design for Web and Print from Istituto Europeo di Design in Madrid, Spain.
UNAPEC
Bachelor's Degree, Advertising and Communications
Bachelor's Degree in Advertising and Communications from UNAPEC, Dominican Republic.
Tech stack
Software and tools used professionally
Availability
Location
Dominican RepublicAuthorized to work in
Website
thissideupstore.comPortfolio
juanjobaez.comSalary expectations
Job categories
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