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@hilcialisuser

Senior marketing leader driving bilingual digital engagement and brand growth.

Dominican Republic
Message

What I'm looking for

I seek marketing roles where I can lead bilingual digital engagement, build cross-cultural campaigns, mentor creative teams, and deliver measurable growth in audience and brand impact.

I am a creative and resourceful marketing leader with deep experience directing digital engagement, multimedia production, and bilingual content strategies that drive follower growth and sustained audience engagement across platforms.

As a Creative Director and community manager, I have led teams, optimized campaign ROI within six-figure budgets, and achieved measurable retention and engagement gains while tailoring culturally authentic work for Hispanic, Latin American and Caribbean audiences.

I combine hands-on skills in social media, live streaming, copywriting and community partnerships with a collaborative leadership style focused on growth, sustainability and impactful storytelling.

Experience

Work history, roles, and key accomplishments

PP
Current

Creative Director

Pj Publicidad

Jan 2024 - Present (1 year 9 months)

Engineered campaign graphics and data-driven creative strategies that improved client retention to 59% while directing a team of three and managing a $100K annual budget for Latin American and Caribbean markets.

IM
Current

Community Manager

Iglesia San Pedro de Macoris

Jan 2020 - Present (5 years 9 months)

Managed social media presence and developed audience-driven content strategies to engage local congregation and community audiences.

IO
Current

Multimedia Ministry Leader

Iglesia Círculo de Oración

Jan 2017 - Present (8 years 9 months)

Spearheaded bilingual digital engagement and live-streaming for worship services, growing followers across platforms and producing visual content for seasonal campaigns and events.

PC

Community Manager

Productora Comando

May 2022 - Dec 2023 (1 year 7 months)

Executed outreach campaigns within Hispanic communities that increased engagement by 56% through audience-driven content and digital footprint monitoring for U.S. market focus.

FC

Copywriter

Forero CTC

Apr 2021 - Dec 2022 (1 year 8 months)

Developed bilingual, culturally appropriate copy for Hispanic marketing and outreach, improving community engagement across U.S. and Latin American audiences.

Education

Degrees, certifications, and relevant coursework

Universidad Iberoamericana (UNIBE) logoUU

Universidad Iberoamericana (UNIBE)

Communication, Marketing

2021 - 2024

Studied Communication and Marketing at Universidad Iberoamericana (UNIBE) from January 2021 to July 2024.

Tech stack

Software and tools used professionally

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