Nicolás Leonardo
@nicolsleonardo
I build brand campaigns, editorial design, and social content for major commercial and institutional clients.
Dominican RepublicWhat I'm looking for
I've created brand campaigns, editorial design, and visual communications for clients including Heineken, Telefónica Claro, Pollos Victorina, Bancamérica, and JAFRA Cosmetics.
At Pollos Victorina, I lead design for campaigns, menus, packaging, and social media, building consistent brand materials across print and digital channels.
Previously, I supervised creative output at United Brands and spent more than 12 years directing integrated TV, print, outdoor, and digital campaigns at Publicis Dominicana.
I bring 20+ years of experience in brand identity, editorial publishing, art direction, illustration, and remote-ready collaboration using Adobe Creative Suite.
Experience
Work history, roles, and key accomplishments
Senior Graphic Designer
Pollos Victorina
Jan 2025 - Present (1 year 8 months)
Lead graphic design for a major food brand, creating visual content for campaigns, menus, packaging, and social media. Develop cohesive brand materials and produce high-impact social media content.
Design & Creativity Supervisor
United Brands
Oct 2021 - Jan 2025 (3 years 3 months)
Supervised creative team output for a multi-brand portfolio, overseeing quality control and visual direction. Managed design production timelines and collaborated with marketing teams on creative strategies.
Graphic Designer & Community Manager
Bancamérica
Jan 2020 - Oct 2021 (1 year 9 months)
Designed visual communications for a financial institution, including digital banners, social media posts, and internal communications. Managed social media content calendar and produced platform-optimized graphics.
Art Director
Publicis Dominicana
Feb 2008 - Mar 2020 (12 years 1 month)
Served as Art Director for 12+ years at a premier advertising agency, leading creative direction for major accounts including Heineken and Telefónica Claro. Directed visual campaigns from concept to production and led a creative team across TV, print, outdoor, and digital media.
Graphic Designer
Reps
Mar 2007 - Oct 2008 (1 year 7 months)
Designed promotional and commercial materials for agency clients across various industries.
Editorial Graphic Designer
GraphicXpress
Jan 2005 - Dec 2005 (11 months)
Designed editorial layouts for Revista La Mejor JAFRA and commercial catalogues using Adobe InDesign and Illustrator.
Art Director
Revista El Mundo de los Negocios
Jan 2003 - Dec 2003 (11 months)
Led art direction for a business magazine, overseeing full editorial design, layout, and visual identity.
Education
Degrees, certifications, and relevant coursework
UNAPEC University
Bachelor of Science, Visual Design and Communication
2003 - 2009
Pursued a Bachelor of Science in Visual Design and Communication from UNAPEC University, Santo Domingo, from 2003 to 2009.
Tech stack
Software and tools used professionally
Availability
Location
Dominican RepublicAuthorized to work in
Job categories
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