Looking for a job

Juan Cuciniello

@juancuciniello

I lead award-winning brand identities, editorial systems, packaging, and campaigns for global, institutional, and consumer brands.

Spain

Message

What I'm looking for

I'm looking for on-site, hybrid, or remote opportunities where I can lead brand, editorial, and visual communication work for institutional, technology, or consumer brands.

I've led visual identity, editorial design, and cybersecurity communications for ENISA at Kill Draper, including its 2024 Report on the State of Cybersecurity in the Union, referenced in European Parliament discussions.

Across Bridger Conway, Yanta Agencia, and Uptown Group, I've directed brand systems, packaging, trade materials, and campaigns for Budweiser, Corona, Stella Artois, AXE, Dove Men Care, and other global consumer brands. My Bud 66 Asunciónico Edition packaging won the FePI 2023 Award for Best Packaging Design in Paraguay.

I also founded Tribeca Buenos Aires, building brand identities for startups and NGOs, and have delivered institutional, political, social media, motion, and print work across Latin America, Europe, and the United States.

Experience

Work history, roles, and key accomplishments

Current

Art Director

Current

Kill Draper

Jan 2024 - Present (2 years 9 months)

Led creative and graphic design direction for institutional and technology clients, with ENISA as primary client. Directed visual identity and layout for ENISA's 2024 Cybersecurity Report, developed awareness infographics for Expertise France, and co-created a gamification project for cybersecurity training.

Art Direction Graphic Design Brand Identity Editorial Design Infographics Motion Graphics Project Management Adobe Creative Cloud Notion Trello Slack PowerPoint Keynote Google Slides

Art Director

Yanta Agencia

Nov 2021 - Jan 2024 (2 years 2 months)

Directed creativity and graphic design for the Paraguayan market, focusing on Unilever Group brands and the beer sector. Designed award-winning packaging and developed multi-channel campaigns for key clients.

Graphic Design Branding Packaging Design Social Media Campaign Development Art Direction Team Coordination Production Supervision

Art Director

Bridger Conway

Jan 2016 - Jan 2024 (8 years)

Led art direction of the Graphic Design department for Trade and Brand Visual Identity (BVI) projects in the global beer and consumer goods sector. Developed visual identities, brand systems, and brand manuals for global consumer brands.

Art Direction Brand Identity Brand System Brand Manuals Packaging Design Point of Sale Materials Trade Assets Client Presentations Production Validation Visual Consistency Brand Standards

Art Director

Uptown Group / Hello People

Aug 2019 - Aug 2021 (2 years)

Led art direction for Paraguay's beer and alcoholic beverage sector, covering event materials, packaging, branding, and trade campaigns. Designed social media content and BVI campaigns for major global brands.

Art Direction Branding Packaging Design Social Media Content Trade Campaigns Event Materials BVI Campaigns

Creative Director & Founder

Tribeca Buenos Aires

Jan 2018 - Mar 2021 (3 years 2 months)

Founded and led a boutique branding agency specializing in startups and NGOs. Provided full-service graphic design, brand identity, social media management, and press communication.

Graphic Design Brand Identity Social Media Management Press Communication Brand Strategy