Open to opportunities

Gabriel Fragoso

@gabrielfragoso

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Graphic designer and art director crafting scalable brand identity and visual systems.

Spain

Message

What I'm looking for

I’m looking for a role where I can own brand identity and design systems end-to-end—shaping typography, storytelling, and scalable visual execution with cross-functional teams and international clients.

I’m a Brazilian graphic designer based in Barcelona, focused on translating brand positioning into cohesive, culturally relevant visual systems. With 8+ years of experience, I develop scalable identity frameworks and creative assets across digital and print, from concept to final execution. My work consistently emphasizes typography, storytelling, and strategic visual execution.

I’ve led brand identity systems, visual concepts, presentations, websites, and communication assets for clients across tech, interiors, lifestyle, and creative industries through both project-based and retainer engagements. At No Boring Design, I collaborated with creative teams to evolve and maintain consistency across multiple touchpoints—supporting branding, campaign development, illustration, and concept execution.

Earlier, I built multidisciplinary brand experiences at Mochinga Studio, including motion design and audiovisual production workflows, and I led a full brand system for Sandwich Club across physical and digital touchpoints. As Lead Graphic Designer & Art Director for TAG – Literary Experiences, I directed editorial design and social media visuals, helping grow Instagram from 400k to 720k followers through strategic, consistent communication. Since 2018, I’ve also freelanced worldwide with international brands and studios, delivering brand identities and communication systems across beauty, fashion, culture, lifestyle, and consulting.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer

Current

Freelance

Jan 2018 - Present (8 years 5 months)

Collaborated with international brands and studios on branding, visual identity systems, communication design, social media campaigns, and creative direction. Produced verbal/visual concepts across multiple formats and platforms for clients in beauty, fashion, culture, lifestyle, and consulting.

Brand Identity System Visual Identity Art Direction Communication Design Campaigns Creative Strategy Illustration Figma Adobe Illustrator

Graphic Designer & Art Director

No Boring Design

Jun 2023 - Apr 2026 (2 years 10 months)

Developed brand identity systems and visual concepts, creating presentations, websites, and communication assets for tech, interiors, lifestyle, and creative clients. Ensured consistency across digital and print touchpoints while translating strategic briefs into scalable design solutions.

Brand Identity System Art Direction Design Systems Creative Strategy Presentation Design Typography Campaign Design Figma Adobe Illustrator

Graphic Designer & Art Director

Mochinga Studio

Feb 2023 - Jun 2023 (4 months)

Delivered branding and rebranding work, including packaging systems, campaign visuals, presentation design, motion graphics, and video editing assets. Led the visual identity development for Sandwich Club, building a complete brand system across physical and digital touchpoints.

Brand Identity System Art Direction Packaging Design Campaign Design Motion Graphics Video Editing Presentation Design Design Systems Adobe After Effects Adobe Illustrator

Lead Graphic Designer & Art Director

Tag – Literary Experiences

May 2019 - Oct 2022 (3 years 5 months)

Led brand communication, editorial design, social media design, campaign development, and digital content production for Brazil’s literary subscription club. Grew Instagram from 400k to 720k followers between 2019 and 2021 through consistent, strategic visual communication.

Editorial Design Social Media Design Campaign Design Creative Strategy Digital Content Production Design Systems Typography Landing Page Design Figma adobe indesign

Graphic Designer & Art Director

Fluxo – School of Cinema and Photography

Apr 2017 - Oct 2018 (1 year 6 months)

Created communication materials, educational assets, editorial layouts, and digital campaigns for photography and film courses and cultural events. Developed the school’s visual communication guidelines and supported brand consistency across print and digital platforms during an expansion period.