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Joyce AnzahJA
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Joyce Anzah

@joyceanzah

Business development manager at Arden University, growing West Africa recruitment and building education partnerships.

Nigeria
Message

At Arden University, I lead business development and student recruitment across West Africa, building market visibility for its UK and Berlin study options. I develop regional recruitment plans and strengthen relationships with education agents through onboarding, training, and operational support.

At MSM Unify, I expanded regional visibility and supported recruitment through targeted marketing, partner training, and education fairs. I established operational standards across a network of 153 agents in Abuja, contributing to a 50% increase in applications.

Experience

Work history, roles, and key accomplishments

Arden University logoAU
Current

Business Development Manager, West Africa

Jan 2026 - Present (10 months)

Lead regional business development and student recruitment across West Africa, building market visibility and generating interest in UK and Berlin study options. Develop and execute regional recruitment plans aligned with institutional priorities and enrolment objectives.

MSM Unify logoMU

Regional Manager (B2B)

MSM Unify

Jan 2024 - Dec 2025 (1 year 11 months)

Developed and executed business plans to promote the MSM Unify platform to recruitment agents and students, expanding access to international institutions. Boosted regional sales through targeted marketing and relationship-building, and established operational standards across a network of 153 agents, contributing to a 50% increase in applications.

Adventus.io logoAD

Senior Regional Admissions Officer (MEA)

Adventus.io

Jan 2021 - Jan 2022 (1 year)

Provided admissions compliance support for London Metropolitan University. Delivered compliance training to recruitment partners and assessed applications in coordination with faculties and admissions leadership.

MS

Student Counsellor

MEL Educational Services

Feb 2019 - Jan 2021 (1 year 11 months)

Guided students on study options, programmes, and institutions. Submitted applications, followed up on offers and acceptance processes, and supported students with visa application preparation.

Education

Degrees, certifications, and relevant coursework

UT

UK Agent and Counsellor Training

UK Agent and Counsellor Training, Agent and Counsellor Training

Completed the UK Agent and Counsellor Training.

University of Jos logoUJ

University of Jos

Science Laboratory Technology, Science Laboratory Technology

Studied Science Laboratory Technology at the University of Jos.

ApplyBoard logoAP

ApplyBoard

ApplyBoard Counsellor Course, Counsellor Course

Completed the ApplyBoard Counsellor Course for Australia and UK.

Adventus.io logoAD

Adventus.io

B School SaaS Certification, SaaS Certification

Completed the Adventus.io B School SaaS Certification.

Tech stack

Software and tools used professionally

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