Jovan User

I’m an iGaming marketing professional with 3+ years of hands-on experience in player retention, community management, and paid social advertising. I focus on building loyalty by understanding player psychology and turning behavioral signals into clear actions.

In my retention work, I’ve managed high-value VIP relationships (7 high rollers, $10k+ daily combined spend) and maintained engagement through direct, personalized outreach via WhatsApp. I also independently ran Meta Ads campaigns with $5,000+ monthly budgets, delivering strong CPC and engagement results.

Across multiple markets, I develop localized strategies for land-based and online iGaming audiences across 6 countries. I use player visit frequency data to identify at-risk segments, coordinate re-engagement promotions, and create live promo concepts like Jackpot Time events, Hourly Jackpots, and Theme Nights—then support visibility with Reels and video content.

Beyond performance marketing, I strengthen content and community foundations with SEO and analytics (including SEMrush), AI-generated video production, and consistent community engagement. My background also includes 800+ fast-turnaround articles as a journalist and 100+ content pieces for global iGaming clients as a freelance creator and copywriter.