Jotham Macharia

I am an analytical graduate economist with a strong blend of technical IT experience and advanced data analysis skills, including Stata and advanced Excel. I combine logical problem-solving (96th-percentile logic score) with creative multimedia production to drive measurable engagement.

In leadership roles I led outreach and promotional campaigns that increased participation and brand awareness by 35%, crafted persuasive copy and visual assets for audiences of 400+ members, and synthesized event metrics to improve future marketing efforts. I have hands-on experience managing digital branding and technology lifecycles for campus organizations.

My internship experience includes customer service and partnership management using HubSpot CRM, where I maintained data integrity and practiced positive framing and active listening to build stakeholder trust. As a freelance photographer and designer I produced content for 10+ major events and ensured consistent brand identity across platforms.

I am eager to apply my outreach strategy, digital PR ambitions, and analytical background to roles that scale product visibility, support link-building research, and deliver measurable communication outcomes.