Jose Luis Martinez Rodriguez

I am a multidisciplinary Creative Director, Marketing Strategist, and Experience Designer with more than 15 years of experience leading projects across branding, storytelling, animation, audiovisual production, experiential marketing, and customer experience.

Throughout my career, I have transformed business objectives into creative strategies, campaigns, content, and memorable brand experiences. Through my creative studio, CREANIMA, I have delivered more than 80 projects for organizations including CEMEX, FEMSA, OXXO, Amway, Tecnológico de Monterrey, UDEM, EGADE Business School, government institutions, and entertainment clients. My portfolio also includes animated and audiovisual projects for recognized Latin American artists.

I have led multidisciplinary teams and managed projects from initial research and concept development through production, implementation, and final delivery. My experience includes creative direction, marketing strategy, brand positioning, content development, animation, video production, event design, stakeholder management, vendor coordination, and the presentation of ideas to clients and senior leaders.

As Director of the Animation program at CEDIM, I combined creative leadership with academic and operational management. I developed industry collaborations, coordinated international guest speakers, and led student experiences with organizations such as Disney Imagination Campus and the Walt Disney Family Museum. More than 15 student short films were selected for design and film festivals, including the 3D animated short “Trazando el Camino,” selected for the Rodinia Film Festival in Spain.

More recently, I have worked in marketing and creative consulting for a family entertainment park, helping reposition the brand through experiential storytelling, original characters, themed events, visual communication, partnerships, and improvements to the overall guest journey.

My professional interests include creative strategy, brand experience, experiential storytelling, entertainment, themed attractions, animation, innovation, customer and guest experience, and AI-assisted creative production. I am especially interested in remote opportunities where I can connect strategy, creativity, storytelling, and project leadership to build meaningful experiences and measurable business results.

I am based in Monterrey, Mexico, and I am open to remote positions and international consulting projects as a Creative Director, Creative Strategist, Marketing Manager, Brand Experience Lead, Creative Project Manager, or Experience Design Director.