
Jose Leon
@joseleon3
I build Shopify storefronts and digital products from UX discovery through production-ready front-end implementation.
What I'm looking for
I build digital products from early discovery and UX/UI through front-end implementation, integration, and launch. My work combines product design, Shopify development, and AI-assisted workflows to reduce handoffs and move ideas into production.
At ascentmgnt, I build, customize, and optimize Shopify storefronts for e-commerce brands. I led the NUUD storefront redesign and implementation, contributing to 79% more sessions, 1,100% more sales, 42% more orders, and a 21% conversion-rate increase, while reaching Lighthouse scores of 96 for performance, 97 for accessibility, and 92 for SEO.
At CITRIOM and Persistence Labs, I bridged design and front-end teams through scalable Figma libraries, enterprise user flows, React, Vue, and Astro prototypes, and developer-ready design systems. I’m open to full-time, contract, and freelance work on MVPs, prototypes, e-commerce experiences, and digital products that need to move quickly from idea to functional release.
Experience
Work history, roles, and key accomplishments
I help build, customize and optimize Shopify storefronts for multiple e-commerce brands, partnering with designers, marketers and stakeholders to turn ideas into production-ready experiences.
My work spans the entire implementation process—from UX refinement and custom Shopify development to performance optimization and technical SEO.
Selected Projects
• NUUD Pleasures
Full Shopify storefront rede
At CITRIOM I focused on bridging product design and front-end development for enterprise applications serving Puerto Rico and U.S. government organizations.
Rather than simply designing interfaces, I worked on improving design systems, accelerating developer handoff and introducing AI-assisted workflows that reduced friction between design and engineering teams.
Highlights
• Designed enterprise us
As a UI/UX Designer at Persistence Labs, I worked on improving the web experience for the Persistence blockchain ecosystem. My role included designing responsive user interfaces, building interactive prototypes, and preparing clean, developer-ready assets to support the front-end team.
Live Work
• Persistence One — UI/UX & Design System Work
🔗 https://persistence.one/
Key Contributions
• Desig
Rediseño de plataformas internas gubernamentales. Design systems, bibliotecas de componentes e iconografía.
• As a Visual Designer, I transformed concepts into striking designs, effectively communicating their brand stories.
• I designed brand identities manuals that enhanced recognition
• Contributed to brand consistency across design + code execution.
• Delivered marketing pages and visual assets integrated into the company’s site using WordPress and CSS customization.
• Delivered responsive landing
At Energi Core, I supported the redesign and visual development of the Energi website and ecosystem. My work focused on creating responsive layouts, high-quality digital assets, and 3D visuals that elevated the brand and supported the successful launch of Energi’s marketplace platform.
Live Work
• Energi Ecosystem — UI & Visual Design
🔗 https://energi.world/
Key Contributions
• Designed respon
While I worked with Galaxy Hopper, I used to:
• Created a visually appealing and logo that effectively communicated the company's holistic approach to coaching and personal development.
• Developed a comprehensive brand style guide that ensured consistency across all marketing collateral, including website design, social media graphics, and promotional materials.
• Designed and developed a user
I specialized in creating high-quality packaging designs and product mockups. My work contributed to the success of the company's product line, which is sold in major supermarkets across the United States. In addition to packaging, I also created keynote presentations, flyers, brochures, and magazine ads that effectively showcased the company's offerings to potential customers.
Working as freelancer for several projects, I skillfully harnessed my creative prowess to deliver captivating visual experiences that authentically resonated with clients' brands.
Collaborating closely with clients, I transformed brand identities into impactful visual elements, weaving compelling narratives through dynamic web designs that combined aesthetic appeal with user-friendly navigation.
Some of my key achievements as a graphic designer for Reenergize, include:
• Designed a visually appealing logo that effectively communicated the project's mission and values.
• Developed a comprehensive brand style guide that ensured consistency across all marketing collateral, including website design, social media graphics, and promotional materials.
• Created engaging infographics and anima
At BitTex, I was responsible for developing and executing creative marketing campaigns that increased brand awareness. Some of my key achievements include:
• Designed and launched a new website that improved user experience and increased website traffic by 50% within the first quarter.
• Developed a series of targeted social media ads that resulted in increase in overall revenue.
• Created enga
Branding, campañas gráficas y contenido promocional.
I had the opportunity to work on the cutting edge of film distribution and blockchain technology. I was responsible for creating a wide range of design assets, from marketing campaigns, that helped to promote the company's vision. I looked to deliver high-quality assets that helped to increase user engagement, drive brand recognition, and promote the company's vision to decentralize the film indus
Education
Degrees, certifications, and relevant coursework
Universidad Fermín Toro
Bachelor's degree, Journalism
Universidad Central de Venezuela
Master's degree, Design and Applied Arts
Universidad Fermín Toro
Bachelor of Journalism
Universidad Central de Venezuela
Master of Business Administration
Foundations of User Experience (UX) Design
Issued Jul 2021
EF SET
EF SET English Certificate (C1 Advanced)
Issued Aug 2020
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
persistence.oneSalary expectations
Social media
Skills
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