Josefina Badano

I am a PR consultant with over six years of professional experience in public relations. In recent years, my focus has been primarily on the B2B sector, specifically in international affairs, where I have successfully managed media relations plans, content creation, brand storytelling, and media coverage for events.

I am excited about the opportunity to bring my knowledge and expertise to a remote working environment from Buenos Aires, where I can contribute a fresh perspective and thrive in a non-native language setting. My commitment to continuous improvement, creativity, strong time management and team collaboration skills, along with my experience in strategic communication, can be valuable assets to your team.

I approach my work with an analytical and strategic mindset, always seeking to establish a dynamic, long-term media intelligence strategy that anticipates news opportunities and aligns institutional content with current trends. My ability to assess journalists, media outlets, and the macro and micro-environment in relation to business requirements ensures that our objectives are met effectively.

Consistently, I have demonstrated my proficiency in developing media relations plans and assessing success using qualitative and quantitative metrics, driven by well-defined objectives. This proficiency is essential for driving the success of high-impact campaigns and content. My work has consistently revolved around ensuring that all communication aligns seamlessly with our go-to-market strategy and brand voice. Additionally, I excel in tracking and analyzing media coverage to derive insights that inform future campaigns and strategies.