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João Victor RodriguesJR
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João Victor Rodrigues

@joovictorrodrigues

Art Director at Xamã.AI, creating campaigns with generative AI and building visual identity systems for 16 brands.

Brazil
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At Xamã.AI, I create art direction and visual design for the product, including its visual system, interface identity, and communication pieces. I’ve used generative AI tools in daily production since 2022.

Through independent work and an agency partnership, I’ve created complete visual identity systems for 16 brands. For HASS Soluções Tecnológicas, I developed a 23-page brand manual, a digital design system, and stationery.

For POWER, I created a brand identity and packaging for a natural energy drink, including four flavor designs, complete dielines, and an 11-page brand manual. At DDC, I provided art direction for client campaigns and brand materials.

High-end product retouching is another specialty of mine. My work includes compositing, light integration, and color grading for beverage and spirits projects.

Experience

Work history, roles, and key accomplishments

Education

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UN

UNIVEM

Technical Degree, Graphic Design

2019 - 2020

Technical degree in Graphic Design from UNIVEM, Marília, Brazil, completed in 2020.

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