João Almeida Ribeiro

Ensured rapid response to tickets with minimal downtime, balancing multiple tasks under pressure. Designed macros to automate repetitive tasks and debugged SAS programs to build accurate outputs.

Integrated data from Oracle and SAS tables, and created SAS jobs with SAS DIS. Understood data sources, staging areas, and dimensional data warehouses.

Performed data analysis of Customer Journey models and integrated data from various sources like Access, Hue, and Google Analytics. Conducted business analysis of remote sales funnels.

Conducted data analysis including statistical modeling for motor tariff and loss ratio analysis. Developed and tuned ETL processes in SSIS and SAS GUIDE for data migration.

Developed predictive models such as Customer Churn, Upsell, and Renew models. Wrote ETL processes in SAS GUIDE and performed profiling and scoring using SAS MINER.

Analyzed data to evaluate Cold Calling Sales Teams Performance and pre-qualified potential Sales Leads using E-Goi. Built business requirements and identified data elements for sales forecasting.

Performed data analysis on Performance Media, analyzing quantitative Twitter Ads for major brands. Conducted statistical testing and designed performance measurement plans for stakeholders.

Studied Operational Marketing, Marketing Research, Product and Price Management, and Distribution. Developed a strong foundation in communication and media studies.

Undertook coursework in Statistics I and II, Mathematics I, II and III, Finance, Microeconomy, and Macroeconomy. This degree was not completed.

Specialized in Marketing Intelligence, covering Data Mining I and II, eCommerce, and Social Media Intelligence. Gained in-depth knowledge of information management and its application in marketing.