Open to opportunities

Jonathan Cruz

@jonathancruz

Web3 Product and Operations Lead building blockchain products, growing LatAm partnerships, and shipping from zero to launch.

El Salvador

Message

What I'm looking for

I’m at my best in early-stage crypto and fintech where roles aren’t defined: closing partnerships in the morning, unblocking engineering decisions at noon, and reviewing support metrics in the afternoon to keep growth and product moving.

Six years in customer facing roles taught me the fundamentals most people take years to learn: how to de escalate fast, how to keep data clean under pressure, and how to run a team that actually hits its numbers. I moved from agent to supervisor at Teleservices in three years, then spent the next four years applying that same operational discipline inside blockchain startups, managing CRMs, building dashboards, and keeping distributed teams coordinated. I work comfortably across Zendesk, HubSpot, Salesforce, Excel, and most tools a support or operations team would use. Fluent in both Spanish and English.

Experience

Work history, roles, and key accomplishments

Current

Product Owner & BD Lead

Current

Bittasker S.A. de C.V.

Apr 2025 - Present (1 year 2 months)

Owned product vision, technical roadmap, and commercial strategy for a Bitcoin and Lightning Network-powered LatAm talent marketplace. Built the GTM playbook from scratch, led early B2B integrations via HubSpot, defined on-chain escrow requirements, integrated Lightning Network payments into a non-technical UX, and managed social/community growth.

Product Vision Go To Market Strategy HubSpot Partner Onboarding Solidity Escrow Community Management Product Roadmapping

Lead Business Developer

Ryodan Systems LLC

Jan 2021 - Dec 2024 (3 years 11 months)

Co-led the close of a $5M seed round for Intmax by building investor decks, managing VC relationships, and presenting market analyses. Built a LatAm BD and operations framework from zero, established qualified pipeline across Argentina, Brazil, and Mexico within 18 months, and represented the protocol at 20+ blockchain conferences to convert presence into partnerships.

Seed Fundraising Investor Decks LATAM Partnerships Go To Market Strategy Market Analysis Digital Marketing Conference To Deal Conversion

Founder & Tech Lead

Lappsnet S.A. de C.V.

Jan 2020 - Dec 2021 (1 year 11 months)

Founded a Web3 startup and shipped five decentralized applications (Macroblock, Pentachain, Kali, Dubuu, SherosRide) from architecture to deployed MVP. Won an Ethereum Foundation Grant (2022) and achieved multiple international hackathon placements, including 1st place at Solana/Wormhole Hackathon 2021.

Solidity Smart Contract Development IPFS Web3 DApp MVP Delivery Technical Fundraising Grants

Customer Service Supervisor

Teleservices

Oct 2013 - Dec 2019 (6 years 2 months)

Supervised a 12-person customer support team across technical support, sales, and reservations via phone, chat, and email. Designed SOPs and QA scorecards that reduced handle time and improved first-contact resolution, and owned CRM administration, data integrity, and weekly KPI reporting.