At Mr. Fox, I direct creative campaigns for brands and digital content across multiple sectors. I develop visual concepts and identity systems aligned with each client’s brand strategy, and integrate Midjourney and Firefly into creative workflows.
At Villagomez Capital, I directed financial campaigns for corporate audiences in Ecuador and Latin America and designed UX/UI for investment management platforms. I defined design systems and brand guidelines, and applied Design Thinking and Lean UX to iterate and validate with users.
Earlier, I worked across art direction, UX/UI, and graphic design at Multiservicios Sangar S.A., Milimétrica Sociedad Anónima, Gráficas Heredia, and Publione. My work included brand identities, digital interfaces, editorial design, packaging, and advertising materials.
