Belen Ladd

Delivered freelance projects across visual identity, multimedia production, and UX design for advertising agencies, personal brands, and small businesses. Developed visual identities and produced end-to-end multimedia assets including graphic design, animation, video editing, and 3D modeling.

Led creative direction and visual strategy for multi-platform brand campaigns, aligning design execution with brand identity and business goals. Collaborated with marketing, production, and development teams, and managed and mentored junior designers.

Created brand identities and visual systems for in-house and licensed brands, including Bodum and Pepe Jeans, and developed brand manuals. Produced social media photography and video content, designed packaging for international production, and contributed to campaign ideation and marketing strategy.

Collaborated with a multidisciplinary creative team to produce visuals for advertising campaigns and B2B initiatives. Created motion graphics, animations, video content, and 3D visuals for digital and print applications.

Designed B2B visuals and in-store merchandising assets, including gondolas and product displays for campaigns. Developed packaging, campaign graphics, and promotional content in coordination with client leads and suppliers.

In progress as of the CV date.

Completed a technologist degree in Graphic Design, Animation and Digital Arts.