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John Onyemaechi

@johnonyemaechi

Senior Business Analyst turning product and unit-economics data into revenue levers in cross-border fintech.

Nigeria
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What I'm looking for

I’m looking for a role where I can own core metrics and unit economics, run pricing and growth experiments, and build trustworthy analytics pipelines that drive revenue decisions—especially in B2B cross-border fintech with strong stakeholder impact and clarity.

I’m a senior product, growth, and business analyst who turns user, transaction, and revenue data into commercial decisions in a B2B cross-border fintech environment. I combine SQL, Python, BI, cohort analysis, and pricing logic to improve trust in core metrics and translate ambiguous questions into measurable actions.

In my recent role, I build and maintain metric-first dashboards and canonical SQL models (BigQuery + dbt), so Sales, Customer Success, and trade teams can act on corridor performance, client health, conversion, and unit economics. I also run rigorous pricing and growth experimentation—designing hypotheses, selecting statistical tests, and interpreting results—while keeping experiment decisions grounded in sustainable unit economics.

Beyond fintech, I’ve delivered decision-ready analytics in market intelligence and downstream oil & gas—aggregating fragmented data into reliable repositories, forecasting demand with statistical rigor, and optimizing pricing margins using regression-based models. My approach is consistent: own the metrics, prove impact with analysis, and communicate clearly through executive decks and strategic briefs.

Experience

Work history, roles, and key accomplishments

WT
Current

Market & Business Analyst

Wewire Technology

Oct 2024 - Present (1 year 7 months)

Built transaction and fee analytics dashboards and embedded variance alerting in Tableau/BI workflows, reducing data-related escalations to senior leadership by 67% over 6 months. Developed LTV and unit-economics models and executed corridor pricing and retention analyses, including an experiment that lowered a fee by 0.25 percentage points while increasing total revenue by 11.4%.

SA

Market Research Analyst

Space In Africa

Feb 2023 - Sep 2024 (1 year 7 months)

Built and maintained a Python/Power BI data aggregation pipeline consolidating space and government activity data across 54 African countries, improving dataset accuracy from 71% to 94%. Developed market sizing/segmentation models and a composite space-sector activity index used by institutional clients and adopted as an input into Africa market entry assessments.

SL

Business Analyst

Sobaz Nigeria Limited

Jun 2021 - Jan 2023 (1 year 7 months)

Produced a weekly downstream energy intelligence brief consolidating key macro and refinery/depot metrics into a single source of truth, eliminating 64% of ad-hoc leadership data requests. Built statistical macro-sensitivity and forecasting models (ARIMA with exogenous variables) to improve procurement planning accuracy by 31% and reduce emergency resupply events by 43%, and delivered a regression

FN

Customer Service Officer

First Bank Nigeria

Aug 2017 - Oct 2020 (3 years 2 months)

Served as primary customer contact for account and transaction inquiries, resolving complaints and escalating complex issues as needed while cross-selling relevant banking products. Reactivated over 300 dormant customers and 50 loan default customers via outreach, achieving 70% reactivation into active status and 25% loan repayment, and ran customer surveys that informed product improvements incre

Education

Degrees, certifications, and relevant coursework

University of Port Harcourt logoUH

University of Port Harcourt

Bachelor of Science, Accounting

2015 -

Grade: Second Class (Upper Division)

B.Sc. in Accounting at the University of Port Harcourt, awarded a Second Class (Upper Division).

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