John Makinde

I run paid ad campaigns that turn clicks into customers, and I build the digital products behind them. In recent months, I’ve been running and optimizing Meta/Facebook ad campaigns for digital products in the Nigerian market—testing creative hooks and managing CPM.

I plan and run campaigns from creative testing to funnel optimization, then help strengthen performance with conversion-first funnel design. I also diagnose and fix tracking issues using Meta Pixel events, currency parameters, and purchase attribution across Meta, Systeme.io, and Selar.

As a digital product creator, I write direct-response sales copy and product manuscripts for digital info-products. I bring a data annotation and teaching background to campaign analysis—reading numbers carefully and explaining results clearly.

I also support customers and work with CRM (Intercom), and I use a photography background to guide how I test and refine visual creative. With experience across Data Annotator, Marketing Specialist, and Studio Manager roles in Nigeria, I’m open to media buying, performance marketing, or digital marketing roles (remote or Nigeria-based).