At Myer, I led the end-to-end checkout re-architecture, from research and a cross-functional workshop through prototyping, testing and rollout. The redesign increased conversion by 5.4% and reached 100% of web traffic.
I work across mobile and web product design, partnering closely with developers through implementation. At Myer, I also designed and delivered more than 200 experiments across core journeys and stewarded the design system in Figma and Zeroheight.
At NSW Government, I designed a customer platform and admin interface for biosecurity shipments, cutting form submission errors by 48%. I also mentored and coordinated two junior designers.
I've designed white-labelled loyalty platforms for Suncorp, Optus, AGL, RACV, Mastercard and Bupa at EONX, and responsive web products for agency clients at Easy Communication & Technology. In my current freelance work with Leafio, I'm designing a combined ordering experience and checkout delivery timing, with interactive prototypes currently in stakeholder review.
