At Warner Bros. Discovery, I develop on-air promotion strategies across linear feeds, aligning campaigns with brand and audience objectives. I analyze campaign performance and research audience trends to inform marketing optimization.
At Media Press Romania, I provided technical and editorial support for TV EPG data, metadata workflows, and scheduling across broadcast, VOD, and cinema platforms. I worked with TV providers, broadcasters, cinemas, and media partners to support accurate, timely content delivery.
As a Television Editor at Media Press Romania, I managed and enriched EPG data for TV channels and streaming platforms. I also edited schedules, program guides, and VOD assets, and improved content workflows to reduce delivery errors and meet metadata standards.
At Vivre Deco, I created and edited product descriptions and digital assets for the online portfolio, maintaining consistency across product catalogues. My background also includes a bachelor’s degree in Art History, Criticism and Conservation from the University of Bucharest, Faculty of History.

