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Joanna Usternul

@joannausternul

I improve international e-commerce content through SEO, AI prompting, quality evaluation, and scalable GPT-based workflows.

Poland

Message

What I'm looking for

I'm looking to apply SEO, AI content evaluation, prompt design, and structured GPT workflows to improve content quality and scalability across international products or platforms.

At Expondo, I manage SEO and content across international e-commerce markets, optimizing category structures and creating, reviewing, and refining AI-assisted category descriptions and specialized blog content.

I design and test GPT prompts and JSON-based batch workflows to verify, correct, and amend content patterns at scale. My work focuses on accuracy, relevance, search intent, consistency, and identifying issues before publication.

I've also evaluated web search results and web content at Appen for relevance, usefulness, quality, and accuracy under detailed guidelines. I bring multilingual experience in Polish, English, and Spanish to international and localized content work.

Experience

Work history, roles, and key accomplishments

Current

SEO Specialist / AI Content & SEO

Current

Expondo

Apr 2021 - Present (5 years 5 months)

Manage SEO and content activities across international e-commerce markets, including category optimization and content creation. Create, review and refine AI-assisted content and design prompts for GPT-based batch workflows.

SEO AI Content Prompt Design GPT JSON Content Strategy Analytics

SEO Specialist

Cyrek Digital

Jun 2022 - Sep 2022 (3 months)

Supervised SEO work for three domains, including content optimization, content creation, link building and technical SEO issue resolution. Prepared SEO audits and recommendations for developers.

SEO Content Optimization Link Building Technical SEO

Web Search Evaluator

Appen

May 2015 - Feb 2021 (5 years 9 months)

Evaluated search-engine results for relevance and usefulness against detailed quality guidelines. Assessed web content for quality and accuracy and applied structured judgment consistently across high-volume evaluation tasks.

Web Search Evaluation Content Assessment

Administrative Coordinator

Entropik SL

Sep 2013 - Mar 2015 (1 year 6 months)

Prepared offers and contracts, coordinated trips and business meetings, identified potential business partners and performed data-entry tasks.

Administration Coordination Data Entry Business Development

Academic Officer

EU Business School Barcelona

Nov 2009 - Jun 2013 (3 years 7 months)

Front-desk coordination, student support, event organization, committee coordination, career-development advisory, intranet/Moodle updates and official documentation.

Student Support Event Organization Coordination Moodle Documentation