JoanM Navarro
@joanmnavarro
Data Analyst with 5+ Years of Experience Leveraging Data Science and Business Expertise to Drive Insights Across Tech, Finance & Logistics.
What I'm looking for
BI & Data Analyst | 5+ Years’ Experience in SaaS, Finance & Logistics Leveraging data science, analytics, and business-domain expertise to drive product, marketing, financial, and operational decisions. Proven experience in:
• Cross-Industry Standard Process for Data Mining (CRISP – DM) full implementation for visibility and improvement of key business operations.
• KPI & metric definition with Product and Marketing teams. Tracking and improvement of user adoption / engagement, A/B experimentation and Campaign / Sales funnel performance.
• Building in-product and self-serve reporting and ML analytics tools. End-to-end design and automation of data pipelines for Operations, Sales, Customer Support, Product & Marketing teams.
• Advanced in SQL and Python for data extraction, transformation, and ad hoc analysis.
• Proficient in Tableau and data visualization for dashboard design and data storytelling for senior management.
• MSc in Data Science with strong foundations in statistical modelling, experimentation, and funnel/attribution analysis.
I work closely with cross-functional teams as an embedded analytics partner, supporting areas such as funnel analytics, forecast & risk modelling, customer segmentation, and automated reporting infrastructure. Areas I typically support include:
Growth Analytics (Acquisition, Funnel Optimisation, Channel Efficiency) Customer Analytics (Churn Modelling, Segmentation, Survival Analysis, CLV) Product Analytics (User Adoption, NPS Measurement, Behavioural Signals) Marketing & CRM Analytics (Campaign Performance, Attribution, Lead Scoring)
KPI Definition & Measurement Frameworks Predictive Modelling (Lead Scoring, Conversion Forecasting, Health Scoring)
Automated Reporting & Self-Serve Dashboards AI Agent Workflows (Automating Recurring Analysis and Data Briefs)
Data Culture Building (Cross-Departmental Enablement, Data Literacy) Technical stack: Python (pandas, numpy, scikit-learn, TensorFlow, PyTorch) SQL R Snowflake, Databricks Tableau, Power BI Salesforce, HubSpot, Marketo Keboola (ETL/ELT) Jupyter, RMarkdown Notebooks
Experience
Work history, roles, and key accomplishments
Data Analyst
Pricefx
Oct 2023 - Present (2 years 9 months)
Designed and deployed lead acquisition forecasting and survival-analysis pipelines that clarified funnel conversion and marketing channel efficiency; built scalable Snowflake/SQL ETL analytics pipelines and automated recurring KPI reporting to support finance, marketing, and product OKRs.
Financial Management Analyst
Accenture
Feb 2022 - Sep 2023 (1 year 7 months)
Performed financial modeling, forecasting, profitability scenario analysis and cost optimisation for client projects; managed resource utilisation reporting and contract documentation to improve billing strategy and financial controls.
Pricing Analyst
Crown Worldwide
Sep 2020 - Jan 2022 (1 year 4 months)
Analyzed customer segmentation and developed optimal pricing strategies; automated cost allocation and transport fare calculations for road and sea channels to improve pricing accuracy and operational efficiency.
Finance Intern
Hill International
Sep 2019 - Feb 2020 (5 months)
Supported finance team with project financial tasks including basic forecasting, reporting and documentation to assist project delivery and financial oversight.
Education
Degrees, certifications, and relevant coursework
Edinburgh Napier University
Master of Science, Data Science
2025 -
Enrolled in MSc Data Science program at Edinburgh Napier University beginning January 2025.
Udacity
Professional Certificate, SQL & Business Intelligence
2023 - 2023
Completed a professional training course in SQL & Business Intelligence from May 2023 to July 2023.
Universitat Politècnica de València
Professional Training, European Investment
2020 - 2020
Completed the European Investment Practitioner program at Universitat Politècnica de València from February 2020 to June 2020.
Universitat de València
Bachelor of Arts, International Business Studies
2015 - 2019
Completed a bachelor's program in International Business Studies at Universitat de València from 2015 to 2019.
Glean (Agentic AI / Prompt Engineering)
Professional Training, Agentic AI / Prompt Engineering
Completed professional training in Agentic AI and prompt engineering.
Tech stack
Software and tools used professionally
Availability
Location
Salary expectations
Social media
Job categories
Skills
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