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@axelviard

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Predictive Marketing Scientist delivering measurable growth through data science.

France

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What I'm looking for

I seek a role that allows me to leverage my predictive analytics skills in a dynamic environment, focusing on innovative marketing strategies and data-driven decision-making.

I am a Predictive Marketing Scientist with a unique fusion of Data Science and Marketing expertise, dedicated to delivering measurable growth. My career highlights include achieving a remarkable 98% revenue forecasting accuracy for operations amounting to €55M monthly, and securing over €4M in marketing ROI through advanced behavioral prediction models. I excel at bridging technical machine learning capabilities with strategic marketing execution, particularly in high-velocity growth markets.

In my recent role as a Predictive Marketing Consultant at Synergy, I transformed reactive marketing approaches into predictive, data-driven strategies, enhancing marketing ROI through precise demand forecasting for an annual revenue of €660M. My innovative work in customer behavior prediction has significantly improved marketing precision, evidenced by a 337% increase in targeting accuracy. I am passionate about leveraging my skills to optimize marketing budgets and drive impactful results.

Experience

Work history, roles, and key accomplishments

Predictive Marketing Consultant

SYNERGY

Sep 2023 - Jun 2025 (1 year 9 months)

Developed and implemented advanced machine learning models for multi-dimensional revenue analysis, achieving 98% accuracy in revenue forecasting for €55M monthly operations. Transformed reactive marketing into a predictive, data-driven strategy, enhancing marketing ROI through precise demand forecasting for €660M annual revenue.

Revenue Forecasting Machine Learning ROI Real Time Marketing Campaign Optimization

Marketing Data Scientist

Auchan Retail

Sep 2022 - Sep 2023 (1 year)

Optimized predictive marketing for over 1 million customers and €1 billion+ revenue, expanding Click&Collect services using ML location prediction across 60 stores. Delivered +12% sales growth through international analytics and managed multi-touch attribution for over €30M in marketing investments.

Predictive Analytics Machine Learning Marketing Strategy Data Analysis SQL Python Tableau

Education

Degrees, certifications, and relevant coursework

Lille University

Master of Science, Data Science & Marketing

Completed a first-of-its-kind program combining advanced machine learning with marketing strategy. Specialized in customer analytics, predictive modeling, and marketing intelligence.

Lille University

Bachelor of Statistics & Computer Science, Statistics & Computer Science

Grade: Top of Class

Graduated at the top of the class in a program focused on statistics and computer science. Gained foundational knowledge in data analysis and computational methods.