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Jill RoeJR
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Jill Roe

@jillroe

VP of People Operations at goop who built structured promotion and compensation cycles with full eligible-employee participation.

United States
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At goop, I oversee People Operations for a founder-led consumer brand and built the company’s first structured promotion and compensation cycles, with 100% participation across eligible employees.

I implemented Greenhouse, Sequoia, and Culture Amp, and launched AI-powered workflow integration targeting recruiting efficiency and onboarding improvement. I also led change management through reorganizations and executive leadership transitions.

At FAIR, I scaled the People function as the company grew from 35 to 820 employees. I built foundational People infrastructure and programs, including an integrated HRIS, a comprehensive employee handbook, and a Total Rewards package.

Earlier, I led HR and culture work at DAVID & GOLIATH and 180LA, including culture and values programs and an HR systems transition to Omnicom Group. My career also includes advertising and brand marketing roles at FISH EGGS, JWT, FANDOM, OGILVY & MATHER, and MERKELEY & PARTNERS.

Experience

Work history, roles, and key accomplishments

goop logoGO
Current

VP, People Operations

Jan 2021 - Present (5 years 9 months)

Served as senior leadership team member and C-suite advisor at goop, overseeing a 230-person workforce and $25M+ payroll and benefits budget. Built the company's first structured promotion and compensation cycles, achieving 100% participation across all eligible employees.

FE

Director of Business & Finance

Fish Eggs

Jan 2006 - Dec 2010 (4 years 11 months)

Directed business and finance operations at Fish Eggs.

JW

Account Director

JWT

Jan 2001 - Dec 2006 (5 years 11 months)

Served as Account Director at JWT.

FA

VP, Brand Marketing

Fandom

Jan 2000 - Dec 2001 (1 year 11 months)

Led brand marketing at Fandom.

OM

Account Supervisor

Ogilvy & Mather

Jan 1997 - Dec 1999 (2 years 11 months)

Supervised accounts at Ogilvy & Mather.

MP

Account Manager

Merkeley & Partners

Jan 1995 - Dec 1996 (1 year 11 months)

Managed accounts at Merkeley & Partners.

JW

Account Executive

JWT

Jan 1992 - Dec 1995 (3 years 11 months)

Executed account management duties at JWT.

Education

Degrees, certifications, and relevant coursework

CU

Cornell University

Bachelor of Arts, Communication & Media Studies

Bachelor of Arts in Communication & Media Studies from Cornell University, completed in 1992.

Tech stack

Software and tools used professionally

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