At goop, I oversee People Operations for a founder-led consumer brand and built the company’s first structured promotion and compensation cycles, with 100% participation across eligible employees.
I implemented Greenhouse, Sequoia, and Culture Amp, and launched AI-powered workflow integration targeting recruiting efficiency and onboarding improvement. I also led change management through reorganizations and executive leadership transitions.
At FAIR, I scaled the People function as the company grew from 35 to 820 employees. I built foundational People infrastructure and programs, including an integrated HRIS, a comprehensive employee handbook, and a Total Rewards package.
Earlier, I led HR and culture work at DAVID & GOLIATH and 180LA, including culture and values programs and an HR systems transition to Omnicom Group. My career also includes advertising and brand marketing roles at FISH EGGS, JWT, FANDOM, OGILVY & MATHER, and MERKELEY & PARTNERS.

