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jeyananth velusamy

@jeyananthvelusamy

Creative Director at SOLOVERSE shaping brand strategy and integrated campaigns across digital, social, video, and experiential.

India

Message

At SOLOVERSE, I own the overall creative vision and brand strategy across consumer, trade, and press communications. I lead integrated marketing campaigns from strategic concepting through execution across digital, social, video, and experiential platforms.

At WUNDERMAN THOMPSON, I directed campaigns across on-air, digital, social, events, and print, and led brand strategy for corporate communications and B2B and B2C marketing. At THE SOCIAL BREW, I helped double UABBank’s subscriber base within one year through audience research, social-first campaigns, CRM programs, and performance-led creative.

At OGILVY, I led worldwide creative direction for Lenovo and guided partner agencies on brand consistency. Those campaigns contributed to Lenovo becoming the No.1 computer brand worldwide from 2010 to 2013. My work has received recognition including a Cannes Lions finalist placement, Abby Awards, New York Festivals recognition, and WPP Annual recognition.

Experience

Work history, roles, and key accomplishments

Current

Chief Creative Officer

Current

Soloverse

Apr 2023 - Present (3 years 5 months)

Owns and drives the overall creative vision and brand strategy across consumer, trade, and press communications. Leads end-to-end development of integrated marketing campaigns from strategic concepting to execution across digital, social, video, and experiential platforms.

Creative Direction Brand Strategy Integrated Marketing Digital Social Video Experiential Creative Governance Process Building

AVP, Senior Creative Director

Wunderman Thompson

Jan 2019 - Dec 2023 (4 years 11 months)

Directed integrated marketing campaigns from concept to execution across on-air, digital, social, events, and print platforms. Led brand strategy, positioning, and storytelling for corporate communications, B2B, and B2C marketing initiatives.

Creative Direction Integrated Marketing Brand Strategy Storytelling B2B B2C Team Leadership Mentorship

Creative Consultant

Freelance / Consulting

Jan 2016 - Dec 2018 (2 years 11 months)

Consulted with agencies, brands, startups, and content creators across the UAE. Collaborated with BBDO, MullenLowe, Edelman, Dentsu, H+K, Pico, Wabi Sabi, and others on strategy, concepting, and pitches.

Consulting Strategy Concepting Pitching Agency Collaboration

AVP, Senior Creative Director

The Social Brew

Jan 2013 - Dec 2016 (3 years 11 months)

Doubled UAB Bank's subscriber base within one year through audience research, social-first campaigns, CRM programs, and performance-led creative. Led large-scale social media strategies increasing brand awareness, engagement, and community growth across platforms.

Social Media Strategy Audience Research CRM Performance Marketing Creative Direction Team Leadership

Senior Creative Director

Ogilvy

Jan 2008 - Dec 2013 (5 years 11 months)

Led worldwide creative direction for Lenovo, managing brand identity, communication, and design systems globally. Headed the creative department and oversaw all ATL campaigns across multiple markets.