jessie boy castro

Designed multi-stage candidate pipelines tracking talent from application submission to client placement. Built automated interview-booking engines with custom calendars and conditional reminders that reduced appointment no-shows.

Developed mortgage-specific pipelines streamlining Realtor-referral hand-off to loan application processing. Built co-branded partner funnels and shared lead-intelligence dashboards to strengthen trust and deal flow with real estate partners.

Integrated authority-positioning branding into automated email/SMS nurture campaigns and configured scheduling funnels, booking integrations, and notification routing.

Architected a complete GHL CRM from scratch for a roofing and construction business, including pipelines, custom fields, and calendar/booking workflows. Launched multi-channel campaigns and automated follow-up sequences that generated 4-5 new reviews per month.

Developed a centralized operational system for a 20+ service construction business, integrating Jobber and Zapier for field-service management. Engineered a unified GHL workspace supporting 80+ virtual assistants on high-volume HVAC calling campaigns.

Audited and restructured 62 GHL sub-accounts, reclaiming approximately 30 administrative hours weekly through workflow automation. Implemented post-appointment review requests to drive 5-star Google reviews and improve local SEO visibility.

Built 100+ multi-step sales funnels for eBook sales and credit repair services, with automated webinar registration and payment gateways. Deployed AI chatbots on GHL knowledge bases that qualify credit repair inquiries and book appointments.

Designed full-stack CRM pipelines for real estate lead management, lifting lead-to-appointment conversion by 18%. Automated sign-ups and follow-ups for high-volume outreach campaigns using segmented GHL workflows.

Cut lead response time for a security agency from 1-2 hours to 1 minute with instant AI-driven SMS/email triggers for site-survey scheduling.

Provided virtual assistant and social media marketing support.

Performed quality analysis duties.

Served as a subject matter expert.

Supervised production operations.

Supervised production operations.

Managed multi-channel workflows and synchronized funnel projects across enterprise sub-accounts for a real estate investment, development, and construction group.

Configured lead-management pipelines, data-mapping protocols, and multi-platform integrations for a digital consulting firm; streamlined virtual assistant operations.

Maintained platform architecture, automated email workflows, and website assets for a design-build contractor serving Tri-State residential and commercial clients.

Earned an Email Marketing Certification in September 2022.

Pursued a degree in Electronics Communication Engineering.

Completed coursework in Electronics Technology.

Studied Business Management.

Completed a Business Virtual Assistant certificate program.

Earned a Social Media Marketing Certification in August 2022.