Jessica Scott
@jessicascott2
Enterprise PR and reputation strategy leader shaping executive narratives and crisis communications for regulated financial services.
United StatesWhat I'm looking for
I’m an award-winning enterprise communications and reputation strategy leader with extensive experience advising highly regulated financial services organizations through growth, transformation, earnings, crisis, and reputational risk. I translate complex financial, operational, and technical concepts into clear, credible storytelling that builds trust with media, employees, customers, and stakeholders.
In my current role as Senior Public Relations Manager at EverBank, I advise the CEO and C-suite on messaging strategy, executive visibility, and risk mitigation, leading crisis and rapid-response communications with Legal, Risk, and Operations. I also built the organization’s first measurement framework linking earned media performance to business outcomes, establishing baseline KPIs and quantifying communications ROI for the first time.
Previously, as Vice President, Marketing Communications at Corebridge Financial, I unified brand, marketing, and communications under a single enterprise messaging architecture—reducing inconsistency and accelerating execution during corporate transformation. Before that, I led national media relationships and enterprise transformation communications at TIAA/TIAA Bank, and earlier drove award-winning crisis communications and national earned media campaigns at Jekyll Island Authority, increasing media engagement by 42% through integrated storytelling.
Experience
Work history, roles, and key accomplishments
Senior Public Relations Manager
EverBank
Dec 2024 - Present (1 year 4 months)
Advised the CEO and C-suite on messaging strategy for high-stakes enterprise decisions and led rapid-response crisis communications with Legal, Risk, and Operations. Built the organization’s first earned-media measurement framework linking communications KPIs to business outcomes, quantifying communications ROI for the first time.
Unified brand, marketing, and communications under a single enterprise messaging architecture during a complex corporate transformation, reducing inconsistency and accelerating execution. Established communications governance across Marketing, Legal, HR, and Investor Relations and translated insurance and retirement products into clear, customer-centered narratives for global B2B and B2C audiences
Built and maintained relationships with Tier-1 national media to generate consistent coverage and executive visibility across priority business areas. Partnered with CIO and enterprise technology leaders on transformation communications, and created crisis/issues management playbooks adopted across business units.
Planned and executed media events, announcements, and executive communications supporting enterprise priorities while ensuring consistent brand expression. Developed crisis communication plans and response frameworks adopted across business units, and directed compliant social media strategy and executive messaging.
Marketing Communications Manager
Jekyll Island Authority
Jun 2015 - Nov 2018 (3 years 5 months)
Led award-winning crisis communications during hurricanes and natural disasters, advising government leaders and serving as primary spokesperson with strong regional and national media visibility. Developed national earned-media destination campaigns that increased media engagement by 42% through integrated earned/owned/social storytelling and coordinated emergency messaging with state partners.
Public Relations Specialist
University of North Florida
Feb 2011 - Jun 2015 (4 years 4 months)
Increased social media reach by 20%+ through platform growth and integrated campaign execution across institutional audiences. Produced and hosted UNF On the Record and managed daily internal communications and media coverage for high-profile campus events, including national outlet support.
Education
Degrees, certifications, and relevant coursework
University of North Florida
Master of Science, Communication Management
Earned a Master of Science in Communication Management from the University of North Florida.
University of North Florida
Bachelor of Science, Communications
Earned a Bachelor of Science in Communications from the University of North Florida.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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