
Jessica Pina-Owei
@jessicapina-owei
I design accessible digital products that solve Nigerian users’ real-world problems from research to handoff.
What I'm looking for
I design end-to-end digital products that turn ambiguous problems into clear, production-ready experiences. My work spans research, user flows, wireframes, prototypes, design systems, and developer handoff.
In freelance UI/UX product design work for Upwork and independent clients, I collaborate directly with stakeholders and developers to keep shipped products aligned with the intended user experience. I also build my own product designs into working software using AI-assisted development tools.
I designed SafeCommute, a public-transport safety PWA for Nigerian commuters, introducing OCR licence-plate capture and earlier trusted-contact setup to reduce friction during stressful moments. I also created GainWell, an accessible offline-first nutrition app localized for Nigerian cuisine, Nigerian English, Naira pricing, and NDPR-aware data handling.
Before design, I improved occupancy by 30% and monthly revenue by 25% at Unity House Apartments through stronger Airbnb listings and guest communication. That experience shaped how I approach product work: identify the real problem, make deliberate decisions, and connect design outcomes to business results.
Experience
Work history, roles, and key accomplishments
Advocacy Volunteer
One Campaign
Sep 2020 - Present (6 years)
Organized and coordinated 10+ grassroots outreach events, impacting 500+ rural community members.
Health Awareness Volunteer
CancerAware Nigeria
Feb 2020 - Present (6 years 7 months)
Led cancer awareness initiatives reaching 1,000+ individuals annually and supported fundraising efforts contributing to a 15% growth in patient-support funding.
Freelance UI/UX Product Designer
Upwork & Independent Clients
May 2026 - Jul 2026 (2 months)
Designed end-to-end digital products for independent clients, translating ambiguous briefs into wireframes, prototypes, and design systems ready for development handoff. Collaborated with developers and stakeholders to keep shipped products aligned with intended user experience.
Brand Designer
Nana's Kitchen
Feb 2026 - Feb 2026 (0 months)
Designed a logo and full social media template system for a food business with no prior cohesive brand presence, giving the client a consistent identity to post with going forward.
Property Manager
Unity House Apartments & Short-lets
Feb 2022 - Feb 2023 (1 year)
Increased property occupancy by 30% and monthly revenue by 25% through optimized Airbnb listings and improved guest communication. Maintained a 24-hour inbox response time, raising guest satisfaction to 4.9/5 and driving a 20% increase in repeat bookings.
Fashion Assistant
Debby's Fashion Home
Mar 2019 - Nov 2019 (8 months)
Executed an email marketing campaign that increased sales by 10% through targeted customer outreach. Designed marketing materials and client presentations in Canva, improving campaign delivery and client retention.
Administrative Intern
Ovenoil Ventures
Jan 2018 - Jan 2019 (1 year)
Streamlined inventory management processes, reducing fuel supply discrepancies by 10%. Coordinated maintenance scheduling, improving equipment uptime by 8%.
Education
Degrees, certifications, and relevant coursework
University of Port Harcourt
Bachelor of Science, Human Physiology
Pursuing a Bachelor of Science in Human Physiology, expected to complete in January 2025.
Dev and Design
Dev and Design Bootcamp, Design and Development
Completed a four-month design-to-MVP program as part of Cohort 10.
ALX Africa
Certified Virtual Assistant, Virtual Assistance
Earned a Certified Virtual Assistant certification in October 2024.
Dev and Design
UI/UX Design Certification, UI/UX Design
Earned a UI/UX Design Certification from Dev and Design.
Availability
Location
Authorized to work in
Portfolio
jessicapinaoweiportfolio.netlify.appSocial media
Skills
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