Open to opportunities

Jesper Sandell

@jespersandell

Designer & visual communicator, 20+ years of experience. Design + persuasion — working backwards from desired result. Adobe CC, PowerPoint, Keynote.

Japan

Message

What I'm looking for

I'm looking for challenges and to grow. I always appreciate the whole process of working, from idea embryo to the finished result. I like coming up with ideas and brainstorming different solutions. I also think that it's incredibly important to work backwards...what's the main objective, the goal of the project? And then look for ways of realizing that goal. So we always work intentionally.

Designer and visual communicator with 20+ years of experience building brands, campaigns, and content for digital-first companies. I've taken products from zero to scale, including an online education platform that grew to 7,200+ paying customers, 100K+ YouTube views, and #1 SEO rankings.

I've also created pitch decks and marketing materials that have won Fortune 100 and 500 contracts.

I do things a little differently than most designers: I combine visual communication with persuasion. I work backwards from the desired result — what we want the end user to do and feel — and then build the full customer journey from measurable, specific goals.

On the tools side, I work across Adobe Creative Suite, Figma, PowerPoint, Keynote, and a host of others. I'm comfortable owning the full visual identity of a product, from brand guidelines to campaign assets to landing pages and beyond.

I thrive in lean, fast-moving teams where good design actually moves the needle.

US citizen, currently based in Japan. Open to full-time, part-time, and contract remote roles in design, brand, or marketing.

Experience

Work history, roles, and key accomplishments

Current

Persuasion & Visual Strategist

Current

Lawrence Innovation

May 2025 - Present (1 year 1 month)

Architected communication strategy and visual design for a client pitch that resulted in a multi-million dollar B2B R&D contract. Delivered a persuasive pitch narrative aligned to high-stakes decision-making needs.

Pitch Deck Design Persuasion Motion Graphics Figma After Effects

Current

Strategic Communication Architect

Current

Tom Zoes Consulting

Mar 2024 - Present (2 years 3 months)

Designed persuasive narrative and presentation architecture used to secure training contracts with Dow Chemical and DuPont. Rebuilt a subject-matter expert’s communication strategy to turn “good content but no sales” into confident delivery.

Brand Identity Presentation Design Motion Graphics Conversion Focused Communication Keynote PowerPoint Adobe Creative Suite

Current

Brand & Offer Architect

Current

Finance Coaching Client

Jan 2024 - Present (2 years 5 months)

Repositioned a stalled coaching offer by engineering new brand and messaging based on the client’s 15 years of specialized business-financing experience. Launched a niche offer targeting businesses denied by mainstream payment plan providers and signed 11 new clients within the first few months.

Brand Messaging Visual Design Figma adobe indesign

Current

High-Ticket Enrollment Specialist

Current

James Wedmore — Business By Design

Jan 2022 - Present (4 years 5 months)

Served on an elite, results-driven sales team, maintaining an 80% closing rate on enrollment calls. Generated $450K+ in revenue while supporting high-ticket enrollment outcomes.

High Ticket Sales Lead Follow Up Objection Handling Pipeline Conversion

Current

Founder & Chief Strategist

Current

VelocityPeak

Jan 2018 - Present (8 years 5 months)

Founded and scaled an online education business, reaching 7,200+ paying customers through a content-driven acquisition engine. Grew audience reach to 100k+ viewers and built a YouTube + email funnel.

Startup Strategy Content Marketing Online Education YouTube Growth Email Marketing Funnel Strategy Audience Building Motion Graphics

Graphic & Motion Designer

Rule 13

Jan 2014 - Jan 2018 (4 years)

Created prototypes and pitch presentations from ideation through delivery for enterprise clients including AT&T and Amdocs. Built visual story assets combining design and motion to support client pitches.