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@jefrymakumbe
Experienced journalist and communications specialist driving strategic content and engagement.
I am an experienced journalist and communications professional with a strong track record in media, content development, and strategic communications. I have led multimedia production teams and developed campaigns that increased audience engagement and brand awareness.
My background spans broadcast production, social media management, digital content creation, and public information campaigns, including secondment to the Zimbabwe Electoral Commission for voter education during the 2023 harmonised elections. I hold advanced degrees in journalism and media studies and practical certification in digital marketing.
I bring creative, analytical, and detail-oriented strengths, and I am passionate about producing high-quality, audience-centred content that supports organisational goals and public engagement.
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Work history, roles, and key accomplishments
Harare Institute of Technology
Jan 2016 - Present (9 years 10 months)
Developed and implemented strategic communication plans and multimedia content that increased website traffic and social media follower growth; led cross-functional teams to produce videos, infographics, e-streams and podcasts with consistent messaging.
Zimbabwe Electoral Commission
Mar 2023 - Sep 2023 (6 months)
Developed and managed social media content for the August 2023 harmonised elections, launched the ZEC Ballot Bulletin on WhatsApp to inform voters and raised public awareness on electoral processes.
Harare Institute of Technology
Nov 2011 - Dec 2015 (4 years 1 month)
Supported communications operations and technical production activities, contributing to multimedia content creation and broadcast-quality deliverables across institute channels.
Zimbabwe Broadcasting Corporation
Oct 2008 - Mar 2010 (1 year 5 months)
Spearheaded TV programme concepts (e.g., This is Football, Saturday & Sunday Sport), driving a 20% viewership increase through production oversight, talent partnerships and team management.
Zimbabwe Broadcasting Corporation
Jan 2002 - Sep 2003 (1 year 8 months)
Edited and sequenced broadcast video projects, ensured audio-visual synchronization and quality control, and delivered polished content on tight deadlines.
Degrees, certifications, and relevant coursework
Pan Degree Certificate, Digital Marketing
2024 - 2025
Pan Degree Certificate in Practical Digital Marketing completed between December 2024 and April 2025.
Master of Science, Journalism and Media Studies
2017 - 2019
Master of Science in Journalism and Media Studies with a thesis on the role of mainstream media in promoting environmental awareness in Zimbabwe.
Bachelor of Arts (Honours), Radio and Television Journalism
2004 - 2008
Grade: First Class
Bachelor of Arts (Honours) in Radio & Television Journalism with a thesis on Internet journalism in African countries and the development of The Herald Online.
National Diploma, Mass Communication Studies
2000 - 2002
National Diploma in Mass Communication Studies (Broadcasting Journalism); graduated as Best Student.
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