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Jean Ruiz Carreno

@jeanruizcarreno

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Product Design Leader at Soft2Bet / Trumia / BrainRocket who launched 10+ iGaming brands and TRUMIA.

Spain

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What I'm looking for

I’m looking to bring Silicon Valley product standards and scaling methods to the European tech landscape, working across FinTech, mobile gaming, or iGaming. I’m interested in shaping design strategy, scaling DesignOps, and building products and distributed teams.

At Soft2Bet / Trumia / BrainRocket, I led UX strategy and distributed design teams across iGaming and FinTech. I drove the launch of 10+ iGaming brands and TRUMIA, a multi-currency banking product for personal, business, and back-office use.

At Credit Sesame, I built and scaled the design organization and launched the Sesame Design System across web and mobile. I also helped simplify credit and financial health experiences and aligned design goals with business OKRs.

At PeopleFun, I led UX for Wordscapes and Wordscapes Solitaire, using data-informed design to improve engagement, retention, and monetization flows. Earlier, I directed UX and UI work across international studios at Gameloft and contributed to award-winning mobile games and campaigns.

Experience

Work history, roles, and key accomplishments

Director of User Experience

Soft2Bet / Trumia / BrainRocket

Dec 2025 - Aug 2026 (8 months)

Spearheaded comprehensive UX strategy and led large, distributed design teams across the iGaming and Fintech sectors. Successfully launched +10 new iGaming brands and drove the end-to-end design of a multi-tiered, multi-currency banking product called TRUMIA.

UX Strategy Design Leadership IGaming Fintech DesignOps Cross Cultural Collaboration

Director of User Experience

PeopleFun

Mar 2023 - Apr 2025 (2 years 1 month)

Led UX for Wordscapes and Wordscapes Solitaire, driving measurable gains in engagement and player retention. Partnered with Product and Data teams to implement a data-informed design strategy and advocated for a scalable UX design process.

UX Design Mobile Gaming Data informed design Player Retention Mentorship

Director of Product Design

Credit Sesame

Mar 2019 - Dec 2022 (3 years 9 months)

Built and scaled the design organization to support rapid growth and the release of Credit Sesame 2.0. Launched the Sesame Design System and drove UX innovation that simplified credit and financial health experiences for millions of users.

Product Design Design Systems UX Innovation Financial Health OKR Alignment

Worldwide UX Design Lead

Gameloft

Mar 2018 - Jun 2019 (1 year 3 months)

Directed UX and UI strategy across 21 international studios, establishing global design standards. Drove collaboration between regional design teams to streamline workflows and improve UX quality across flagship titles.

UX Strategy UI Design Design Standards Cross team Collaboration

Senior UX Designer

Zynga

Feb 2016 - Feb 2018 (2 years)

Led the UX overhaul of Words with Friends, achieving major lifts in engagement and monetization. Applied A/B testing and user insights to refine the core loop and onboarding experience.

UX Design A B Testing User Insights Mobile Gaming Monetization

UX Design Lead & Art Director

DeNA Co.

Apr 2012 - Feb 2016 (3 years 10 months)

Led UX and art direction for Star Wars: Galactic Defense, earning Best Mobile Game (VGChile, 2014). Directed UX and UI design for Blood Brothers 2, implementing Unity-based prototypes to accelerate iteration cycles.

UX Design Art Direction Unity Mobile Gaming Prototyping