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J Blacklock

@jblacklock

Marketing, communications and events professional with 15+ years driving high-impact campaigns, membership growth, and large-scale event logistics.

Australia

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What I'm looking for

I’m looking to lead high-impact marketing, communications, CRM and member engagement, and large-scale events—partnering with stakeholders to grow communities, improve retention, and deliver measurable results.

I’m a marketing and events professional with 15+ years of experience delivering high-impact campaigns and large-scale activations. I bring a proven track record managing logistics for festivals with 65,000+ attendees, raising $300,000+ in fundraising, and supporting 180+ tourism operators through strategic CRM and membership optimisation.

As City of Greater Bendigo Destination Membership Officer, I’m the primary point of contact for over 180 local tourism operators, strengthening relationship management to boost membership engagement, revenue, and satisfaction. I coordinate industry events and liaise with tourism boards, local government, and industry leaders to ensure strong attendance and successful outcomes.

I also rebuild and manage a new CRM and website, improving operational efficiency and modernising the member engagement platform by collaborating with external resources to update processes. I learned web development, and CRM workflow management to deliver improvements, and I manage multi-channel member communications via EDM, SMS, and social media.

Previously, I led promotional strategy and event marketing as a Promotions Manager, and I managed site operations for the Bendigo Easter Festival—covering bump-in/bump-out, safety protocol monitoring, team leadership, and supplier coordination in a dynamic environment. I’m energized by stakeholder collaboration and strategic planning that drives measurable retention, growth, and community impact.

Experience

Work history, roles, and key accomplishments

Current

Destination Membership Officer

Current

City of Greater Bendigo

May 2021 - Present (5 years 1 month)

Onboarded and managed 180+ local tourism operators, improving membership engagement, revenue, and satisfaction as the primary point of contact. Rebuilt CRM and website to modernise the member engagement platform and managed multi-channel communications (EDM, SMS, social) while coordinating industry events and stakeholder updates.

CRM Management Stakeholder Management Strategic Planning Web Development Operations Coordination Problem Solving

Venues & Events Officer

City of Greater Bendigo

Aug 2018 - May 2021 (2 years 9 months)

Supported the development and promotion of art exhibitions, trails, and community-funded concerts to expand community reach and engagement. Led end-to-end digital marketing campaigns for major touring events, using ticket-sale analytics to optimise strategies, and managed stakeholder relationships across artists, promoters, talent managers, and front-of-house operations.

Digital Marketing Campaign Delivery Stakeholder Management Community Engagement

Promotions Manager

Southern Cross Austereo

Sep 2014 - Aug 2018 (3 years 11 months)

Managed annual fundraising for Give Me 5 for Kids, raising $300,000+ across Dubbo and Bendigo offices. Led promotional strategy for radio brands (Triple M and Hit FM), created innovative campaign content, managed talent coordination, oversaw major event budgets, and developed sponsor/listener networking events including ACRA award-winning promotions.

Fundraising Campaign Management Event Marketing Budgeting and forecasting Talent Coordination Content Creation Networking Event Promotion

Site Operations Manager

City of Greater Bendigo

Managed on-site bump-in and bump-out for a 3-day Easter festival with 65,000+ attendees, overseeing logistics, team leadership, and safety protocol monitoring. Coordinated with internal and external suppliers and communicated effectively with the operations centre and security briefings to keep event operations running smoothly.

Event Operations Logistics Coordination Team Leadership Vendor Management Risk Management