Jay Rustagi

Creator & Product Lead, Echo
Built Echo, a voice AI SaaS that reached $250K projected ARR within 4 months of inception.
Echo's build side routes models by vertical and gates each release on golden datasets and personas.
Echo's live side runs VAD, endpointing, streaming STT-LLM-TTS, guardrails, voiceprints and evals.

Product Lead, Voice AI Products
Voice AI Interviewer phone-screens candidates for

As a Product Manager, I focused on user acquisition and retention, optimizing user journeys, and enhancing app features to improve engagement and conversion rates. My initiatives led to significant increases in user acquisition and gameplay metrics.

Personal AI Doctor
Launched AI Doctor with 8K localized personas for hyper-personalized patient engagement.
Fine-tuned a model for adaptive conversational GenAI workflows, boosting user engagement by 40%.
Built an LLM-as-a-Judge framework to score conversations across 5 rubrics.
Engineered a continuous feedback loop, integrating user sentiment for self-improving prompt tuning (few-shot).
Scaled A

Enabled the users to share their success at different AHA moments: 2.8% (168K) additional acquisitions by word of mouth.
Optimised the journey of new users from install to 1st gameplay by minimising touchpoints: D0 gameplay improved by 6.2% absolute.
Enhanced hooks on the play store apps to improve migration to cash app (android APK) from 25% to 28%.
Converted homescreen banners to stories instead

Led product strategies to enhance user engagement and revenue through innovative features and community-driven initiatives. Successfully improved user acquisition and retention metrics through targeted campaigns and product enhancements.

Revamped the wallet in the app with 3 currencies to improve cash flow and unit economics
Reached 700K MAU through Affiliates + Influencer Marketing
Monthly budget of 2Cr - Trader CAC: ₹35; Depositor CAC: ₹650
Introduced the Exit Feature (buy & sell) to increase repeat trades + bringing the platform closer to a trading platform
Built a college fest focused section on the product & acquired 10K+ use

Revamped the in-app wallet and introduced new features to enhance user experience and increase engagement. Focused on improving onboarding processes and user retention through strategic product enhancements.

Product
Designed & wrote the game logic to make Ludo a game of skill
Created a User Matching Logic to improve user matching rate by 30%
Optimised tournament cron & buy-in values for improved liquidity
Created Everybody Wins, a unique construct that improved user session time (to 43 minutes), concurrency, and liquidity
Implemented a buy-in progression system that converted an LVP to HVP in 164 gam

Designed and developed a unique gaming experience, focusing on user engagement and retention. Successfully acquired a large user base through innovative game mechanics and marketing strategies.

Lead the end-to-end acquisition activities from Affiliates to Youtube Marketing and growth hacks,
Took Zupee from 500 users to 2 Million in 1 year
Took Ludo Supreme to more than 1 million users in 4 months
Achieved 28D ROIs of up to 241% and average 28D ROI of 97% through affiliates
Achieved a lifetime ROI of 400% through Influencer marketing on Ludo Supreme
Handled marketing budgets of more tha

Led user acquisition strategies that resulted in explosive growth for both Zupee and Ludo Supreme. Managed large marketing budgets and developed relationships with influencers and affiliates to drive organic growth.

Developed and curated content for various marketing initiatives, including press releases and SEO articles. Focused on creating engaging content that resonated with target audiences.

Draft Press Releases, Case Studies, and Testimonials for prospective, recently on-boarded and mature clients
Write SEO based Articles and getting them published on various article bases to promote more traffic on the website through Call-to-Action parameters
Prepare product Buyer's Guide for targeted audience which involved intensive research and writing
Drafted technical proposals to bids and RFP

Responsible for developing and curating content for the app's catalogue, ensuring quality and consistency across all entries. Collaborated with team members to enhance content quality.

Developing and curating content for the catalogue that reflects on the app
Quality check the content developed by other team mates

Was worked up at the casting yard and western approach of the Signature Bridge site, Wazirabad.

Completed a Bachelor of Technology in Civil Engineering, gaining a solid foundation in engineering principles and practices. Developed skills in project management, structural analysis, and design, preparing for a career in engineering and product development.