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Vrushali Lad

@vrushalilad

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Experienced editor with a strong background in journalism and content creation.

India

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What I'm looking for

I seek a dynamic role that fosters creativity and offers growth opportunities in content strategy.

I am an accomplished editor with over a decade of experience in journalism and content management. Currently, I lead the content division at The Metrognome, where I mentor a talented team of writers and oversee content creation for various national and international brands. My role involves ideating innovative content strategies and ensuring a seamless flow of information across our platforms.

Previously, I served as Features Editor at Femina, where I managed multiple sections of the magazine and coordinated production efforts. My career has also included significant roles at prominent publications like Sakaal Times and Mid Day, where I honed my skills in reporting, editing, and team leadership. I am passionate about storytelling and committed to delivering high-quality content that resonates with audiences.

Experience

Work history, roles, and key accomplishments

Current

Editor

Current

The Metrognome

Oct 2012 - Present (13 years 8 months)

As the Editor, I lead the content division, mentoring a team of writers and overseeing content creation for the website and clients. I also ideate content for various brands and manage the content flow.

Content Management Team Leadership Content Strategy Editing Mentoring Digital Marketing SEO Copywriting Adobe Photoshop Microsoft Excel

Features Editor

Femina

Jul 2011 - Jan 2012 (6 months)

Managed three sections of the magazine, ideating and overseeing production while writing for various sections. Also handled the fashion beat, coordinating content and production.

Content Creation Team Coordination Production Management Copywriting Editing Research Microsoft Word

Journalism Lecturer & Reporter

Independent

May 2009 - Jun 2011 (2 years 1 month)

Worked as a lecturer teaching journalism courses and reported for various publications, focusing on youth and current affairs. Contributed to curriculum development and mentored students.

Teaching Journalism Research Content Writing Editing Public Speaking Curriculum Development News Reporting Photography Digital Media

Political Editor

Indipepal.com

Feb 2009 - May 2009 (3 months)

Generated exclusive political content through interviews and news aggregation, contributing significant stories that gained wider publication.

Interviewing Research Editing Storytelling Communication Microsoft Word

Senior Correspondent

Sakaal Times

Nov 2006 - Feb 2009 (2 years 3 months)

Reported on various beats with a focus on politics and health, producing in-depth articles and analyses on significant local issues.

Reporting Research Editing Content Writing Microsoft Excel Communication Team Collaboration

Reporter, Health Beat

Mid Day

Nov 2005 - Oct 2006 (11 months)

Focused on human-interest stories related to health, gathering news from hospitals and producing engaging articles.

Reporting Interviewing Content Writing Research Editing Communication Microsoft Word Storytelling Public Relations

Editorial Coordinator

The Times of India

Apr 2005 - Oct 2005 (6 months)

Coordinated news gathering, reporting, and editing for a bi-weekly supplement, managing writers and production teams.

News Reporting Editing Team Management Content Production Communication Microsoft Excel Project Management Research

Trainee Editor

Response Edit, The Times Group

Nov 2004 - Jan 2005 (2 months)

Assisted in reporting and editing stories for various publications, gaining hands-on experience in editorial processes.

Editing Reporting Content Creation Team Collaboration Microsoft Word Research Communication Digital Media

Trainee Reporter

Mid Day Mumbai Metro

Apr 2004 - Jun 2004 (2 months)

Reported on civic and crime beats, managing regular columns and interviews, and developing writing skills.

Reporting Interviewing Content Writing Research Communication Journalism Team Collaboration Microsoft Word Editing Public Relations

Freelance Reporter

Mid Day Mumbai Metro

Oct 2002 - May 2004 (1 year 7 months)

Reported on various beats, contributing news features and analysis for the publication.

Reporting Content Creation Research Editing Communication Journalism Storytelling Microsoft Word Public Relations

Education

Degrees, certifications, and relevant coursework

R D National College

Bachelor of Mass Media, Journalism

2002 - 2005

Grade: 77.25%

Completed Third Year Bachelor of Mass Media (T.Y.B.M.M.) with a focus on Journalism, achieving a rank of 2nd in Mumbai University with a percentage of 77.25.