
Javier Novoa
@javiernovoa
I turn ecommerce and marketing data into actionable business insights.
What I'm looking for
I've built weekly Excel KPI dashboards at El Corte Inglés, using sales trends across Books, Toys, Music, and Movies to improve product positioning, inventory planning, and promotions.
At MAPFRE, I designed digital marketing campaigns and tracked performance metrics to support data-informed strategy refinement. I also run an ecommerce business selling Apple Watch accessories, managing sourcing, marketing, and performance tracking end to end.
I'm transitioning into data analytics, bringing business understanding, ecommerce experience, and training in Power BI, SQL, Python, Tableau, statistics, and machine learning. International work and study experience across Spain, France, Switzerland, the USA, and Mongolia has strengthened my adaptability and cross-cultural perspective.
Experience
Work history, roles, and key accomplishments
Ecommerce Entrepreneur
Self-Employed
Jan 2022 - Present (4 years 9 months)
Founded and operated an ecommerce business selling Apple Watch accessories, managing product sourcing, digital marketing, and performance tracking.
Transfer Driver
PowderCab
Nov 2025 - May 2026 (6 months)
Transported clients and equipment to and from resort with excellence and through adverse conditions. Adapted to various routes and demanding customers with professionalism while providing high-level service.
Operations Executive
Lifts-to
Nov 2024 - Mar 2025 (4 months)
Managed daily transfer logistics for ski, golf, and sea lifts, with accountability for the company's largest client. Resolved real-time operational issues and streamlined admin team workflows, improving coordination and efficiency.
Designed and executed marketing campaigns contributing to increased brand engagement across digital channels. Tracked and reported on campaign performance metrics, supporting strategy refinement based on data outcomes.
Shuttle Driver & VIP Logistics
Mongolia Bike Challenge
Jul 2021 - Nov 2023 (2 years 4 months)
Transported VIP clients and equipment for international sporting events in demanding conditions.
Ecommerce Planner
El Corte Inglés
Jan 2022 - Jul 2022 (6 months)
Managed strategic planning for the Ocio department, improving online product visibility and sales performance. Built and maintained weekly Excel dashboards tracking sales KPIs and analysed sales trends to support data-driven decisions.
Education
Degrees, certifications, and relevant coursework
Coursera
Google Advanced Data Analytics Professional Certificate, Data Analytics
2025 - 2025
Completed Google Advanced Data Analytics Professional Certificate covering Python, statistics, and machine learning.
Microsoft Learn
Power BI — Data Visualisation, Power Query & DAX, Data Visualisation
2025 - 2025
Completed Microsoft Learn course on Power BI covering data visualisation, Power Query, and DAX.
Coursera
Google Data Analytics Professional Certificate, Data Analytics
2025 - 2025
Completed Google Data Analytics Professional Certificate covering SQL, Python, and Tableau.
Telefónica
Madrid 42 Programming Course, Programming
2024 - 2024
Completed Madrid 42 Programming Course by Telefónica.
ESIC Business & Marketing School
Degree, Digital Business & Marketing
2019 - 2024
Activities and societies: Erasmus exchange at GEM École de Management, Grenoble (France), 2023.
Degree in Digital Business & Marketing from ESIC Business & Marketing School, including an Erasmus exchange at GEM École de Management in Grenoble, France in 2023.
Mandarina Sports
Ski Instructor Certification, Ski Instruction
2023 - 2023
Completed Ski Instructor Certification by Mandarina Sports.
Business Digitalisation with Google My Business & YouTube, Business Digitalisation
2022 - 2022
Completed Google Business Digitalisation with Google My Business & YouTube course.
Digital Marketing Basics, Digital Marketing
2022 - 2022
Completed Google Digital Marketing Basics course (40 hours).
Cybersecurity for Remote Teams, Cybersecurity
2022 - 2022
Completed Google Cybersecurity for Remote Teams course.
HubSpot Academy
Inbound Marketing Certification, Inbound Marketing
2022 - 2022
Completed HubSpot Academy Inbound Marketing Certification.
Bentonville High School
High School Diploma, High School
2017 - 2017
Activities and societies: International exchange year.
High School Diploma (Exchange Year) from Bentonville High School in Arkansas, USA, enhancing English fluency and cross-cultural adaptability.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Skills
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