At APPEL NOWITZKI Designagentur, I take end-to-end responsibility for social media and content strategy for client brands and agency channels. I plan editorial calendars and adapt content for LinkedIn and Instagram.
I set up and train brand-specific Custom GPTs to support each brand’s tone of voice and make writing more efficient. I also brief photographers and the in-house design team, and prepare quarterly performance reports using LinkedIn Analytics.
At femtasy, I researched and created educational content on sensitive topics including sexuality, anatomy, and FLINTA* health. I developed organic themed campaigns and helped build and moderate a community around a protected, supportive space.
My experience also includes SEO copywriting and keyword research at lingoking GmbH, as well as Trust & Safety moderation at nebenan.de, Good Hood GmbH, including handling reports under the Digital Services Act and NetzDG.
