At iRebel UK, I managed branding, marketing, and digital design projects for fashion and e-commerce clients, maintaining 100% on-time delivery. I also structured briefing, feedback, and approval workflows that reduced client feedback cycles by 30%.
Through my Independent Design Studio, I delivered brand identities, digital campaigns, and web projects for clients including DIVY Design Studio, D'Art Studio, Windoor Fenestration, and Let’sRoute. I integrated generative AI tools into visual and content production workflows to reduce iteration time and improve output quality.
I’ve also designed product and service concepts including Mira, an AI wardrobe companion, and Bloom, a PCOS support app. My work brings together visual and brand design, product and service design, and Agile delivery.

