shifra elias

Spearheaded the creation of unified visual guidelines to address inconsistent brand messaging across global marketing campaigns. Successfully led and mentored a team of 3 junior designers, resulting in a 50% improvement in brand consistency and visual quality.

Delivered complete branding solutions for 15+ small businesses and startups, including logo design, visual identity systems, and social media toolkits tailored to diverse industries. Worked closely with clients to understand their brand values and market positioning, resulting in 8 successful product or business launches and an average client satisfaction rating of 4.8/5.

Designed product packaging and digital marketing materials for skincare and beauty launches, working in close alignment with the brand’s tone and seasonal campaigns. Maintained a consistent design aesthetic across web banners, email creatives, and social content, enhancing overall brand visibility across channels.

Contributed to branding and identity projects by developing logos, layouts, and collateral designs tailored to client needs. Implemented feedback checkpoints in the creative process, which reduced revision cycles by 35% and improved client satisfaction.

Supported brand development for 5+ clients by designing logos, signage, and campaign graphics tailored to each brand’s core identity and market. Strengthened visual storytelling through layouts, typography, and presentation decks used in client pitches and activations.

Completed a postgraduate program focusing on design and communication principles. Gained expertise in various design disciplines and communication strategies.

Pursued a Bachelor of Arts degree with a specialization in Philosophy. Developed critical thinking, analytical, and communication skills through philosophical studies.