James Mensah

Owned end-to-end technical delivery across five DTC brand portfolios, acting as embedded technical lead. Built and maintained third-party API integrations for email marketing, subscription billing, and payments.

Built AI-powered behavioural analytics features including screen-recording playback, heatmap visualisation, and ML-driven DOM element classification. Designed and maintained real-time data pipelines for interaction data at scale.

Led a developer team owning the conversion roadmap for high-traffic enterprise DTC stores. Architected API integrations between Shopify and third-party platforms, handling auth, webhooks, and failure recovery.

Built and optimised Shopify stores for multiple DTC brands, delivering custom features, performance improvements, and conversion-focused UX. Collaborated with design and paid media teams to align storefront functionality with acquisition funnels.

Led a six-person development team delivering customer-facing web and funnel projects for enterprise clients. Reduced technical errors by 23% through structured QA and peer review, and increased productivity by 25% via JIRA, Asana, and GitLab.

Led development of the agency's primary website and Groital Store e-commerce platform, integrating multiple payment gateways for a seamless checkout experience. Coordinated with SEO and QA teams to maintain optimised site performance.

Bachelor of Science in Computer Science from the University of Cape Coast.

CompTIA A+ Certification from IPMC, Takoradi, Ghana.