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jainee boricha

@jaineeboricha

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YouTube growth strategist at Hungama Digital Media who added 3.08M subscribers to Bollywood Hungama.

India

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At Hungama Digital Media, I grew Bollywood Hungama by 3.08M subscribers and Hungama OTT by 335K. The channels recorded 4.04B and 259M views, respectively.

I revived dormant YouTube channels and grew monthly revenue for Hungama OTT from $15 to $6,896. I also initiated rights management across three entertainment channels, resolving 10K+ CMS/Content ID claims and disputes.

Previously, I managed YouTube CMS across company and client channels at Hungama Digital Media. At YoBoHo, I oversaw a portfolio of kids’ channels and co-led a new YouTube IP from ideation through launch.

At KCommunications, I led digital strategy and client engagement for 11 organizations. I also founded Flintso Candles, handcrafted products, and fulfilled 5K orders through Facebook Ads and organic sales.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager – YouTube & Digital Content

Current

Hungama Digital Media

Apr 2026 - Present (6 months)

Added 335K subscribers on Hungama OTT and 3.08M on Bollywood Hungama, driving significant view and revenue growth. Initiated rights management and protected channel monetization across 3 entertainment channels, resolving 10K+ CMS/Content ID claims and disputes. Delivered YouTube and Facebook digital coverage for major events, reaching 15K+ online viewers.

YouTube Channel Executive

Hungama Digital Media

Jan 2024 - Mar 2026 (2 years 2 months)

Managed YouTube CMS across 10 company and 50 client channels, coordinating with clients on content planning and channel operations.

YouTube CMS Channel Management Content Planning Content Strategy Client Servicing

Founder

Flintso Candles

Aug 2020 - Dec 2025 (5 years 4 months)

Founded and operated Flintso Candles, with hands-on involvement in branding and product photography. Handcrafted candle products and fulfilled 5K orders through Facebook Ads and organic sales.

Branding Product Photography Facebook Ads Ecommerce entrepreneurship

YouTube Channel Executive

YoBoHo

Jan 2022 - Oct 2023 (1 year 9 months)

Oversaw a portfolio of 25 kids' YouTube channels across multiple markets, including All Babies Channels, Kent The Elephant Hindi, and Nursery Rhymes Street. Co-led a new kids' YouTube IP from ideation through launch.

YouTube Strategy Channel Management Content Strategy Content Planning Content Programming Audience Growth Engagement SEO Meta Data Optimization

Social Media Manager & Client Servicing

KCommunications

Dec 2019 - Nov 2021 (1 year 11 months)

Led digital strategy and client engagement for 11 organizations, including SIS Group. Managed social media publishing, website SEO, Facebook Ads, and Google Ads to strengthen clients' digital presence and generate leads.

Social Media Management Digital Marketing SEO Facebook Ads Google Ads Client Servicing Lead Generation Content Strategy