Open to opportunities

Jade Bourdens

@jadebourdens

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Data & Insights Analyst blending SQL/Python cloud data with marketing measurement.

France

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What I'm looking for

I’m looking for a data role combining cloud SQL/Python with analytics that impact growth—building trusted pipelines and dashboards, partnering with stakeholders, and applying rigorous measurement (A/B testing, brand lift, attention) to guide decisions.

I’m a Data & Insights Analyst who turns messy CRM/ad-platform and business data into actionable insights. I build end-to-end data pipelines and translate results into clear executive dashboards so stakeholders can make decisions with confidence.

In AdTech, I orchestrated data pipelines for 20+ global key accounts, using SQL and Python to transform raw data into strategic insights. I also developed high-impact visualizations in Tableau (and reporting in Excel/PowerPoint) and applied advanced measurement approaches like A/B Testing, Kantar, and Attention LUMEN to quantify brand lift and attention metrics.

Before that, I focused on ROI-driven marketing and revenue analytics—analyzing multi-channel campaign performance, sales trends, and customer segmentation to support budget reallocations and growth opportunities. Earlier experience also strengthened my operational lens, where I optimized inventory, improved supply chain processes, and supported timely replenishment by collaborating across teams.

Experience

Work history, roles, and key accomplishments

Current

Data & Insights Analyst

Current

Paris Intentional

Jan 2023 - Present (3 years 3 months)

Completed a focused career pivot on Cloud Data and ERP by upskilling with self-paced BigQuery modules and modernizing SQL workflows for cloud-native optimization and cost management. Built functional understanding of SAP S/4HANA MM and SD to connect analytics with enterprise operations.

Google BigQuery SQL Cost Management SAP S 4HANA

Insight Analyst (AdTech)

Teads Global

Oct 2022 - Oct 2023 (1 year)

Orchestrated end-to-end data pipelines for 20+ global key accounts, using SQL and Python to turn CRM and ad-platform data into strategic insights. Built Tableau and Excel executive dashboards and measured brand lift and attention metrics using A/B testing, Kantar, and LUMEN.

SQL Python Data Pipelines Tableau Excel A B Testing Kantar Attention Metrics (LUMEN)

Marketing Insight Analyst

T&T Foods

Sep 2021 - Sep 2022 (1 year)

Analyzed multi-channel campaign ROI and trade marketing performance for major retail accounts, recommending budget reallocations to improve promotional efficiency. Identified growth opportunities for new product launches by synthesizing consumer purchasing trends and competitive pricing across the Paris retail network.

ROI Analysis

Sales Reporting Analyst

Cookâme FoodTech

Jan 2020 - Aug 2021 (1 year 7 months)

Analyzed sales trends and customer segments to inform strategic decisions for 5 restaurants. Conducted consumer behavior analysis (peak times, purchase preferences, seasonal patterns, and geographic variations) and presented product performance and cross-site comparisons.

Trend Analysis Customer Segmentation Peak Time Analysis Cross Site Comparison Reporting

Retail Operations & Supply Chain Analyst

Jl Retail Fashion Company

Jan 2018 - Nov 2019 (1 year 10 months)

Optimized inventory management by monitoring stock levels to reduce overstock and stockouts and ensure timely replenishment to meet customer demand. Streamlined supply chain processes by coordinating with suppliers and internal teams to improve delivery timelines and reduce bottlenecks.

Inventory Management Stock Level Monitoring stock replenishment Stockout Prevention Process Improvement