At Peter Jordan, I directed the art direction for regional Suzuki, Honda, and Changan campaigns, including audiovisual ads for Suzuki and Honda. I guided work from concept through implementation and facilitated strategic workshops with clients to align business goals and creative proposals.
At Peter Jordan, I directed four art directors and their design teams, along with the audiovisual production department, helping maintain brand consistency across countries, formats, and media.
Through BAIOLUX Labs, I created VENA, an AI-native creative infrastructure service for agencies, with production systems, automation, and team training. I also designed a corporate transformation program for Changan Guatemala, including a WayFinder diagnosis and commercial OKR mapping.
For Casa Pensativa, I led the digital product alongside a backend developer, from UX sessions through design and AI-accelerated development. The work included a mobile UX specification, a Google Sheets-based CMS, and 10 web modules; I also developed social content for its “Cine del Desengaño” series.
